Social Media Manager

About Octopus Energy

Octopus Energy aims to transform the energy sector to be fairer, cleaner, and better. As the UK's biggest energy supplier with a customer base exceeding 650,000, it holds a remarkable 89% 'Excellent' rating from reviews. The company invests heavily in renewable energy across Europe and collaborates with prominent influencers and organizations to advance its mission.

Role Overview and Responsibilities

Seeking a versatile Social Media Manager who can create a wide range of engaging content including videos, graphics, memes, and written posts. This role requires quick adaptation to trending online topics to make Octopus Energy a relatable and dynamic brand on social media platforms such as TikTok, Instagram, X, and YouTube. The successful candidate will ideate, pitch, and execute fresh content formats without relying on long-term plans, engaging in real-time internet culture. Collaboration with the Community Management team and occasional direct involvement in customer support are also integral to the position. Data-driven evaluation of social media campaigns to optimize impact is expected.

Key Responsibilities

• Create diverse content ranging from reactive TikToks to educational mini-documentaries on energy topics.
• Rapidly identify and produce content based on internet trends and viral moments.
• Continuously propose new creative ideas and social media formats.
• Monitor social channels for emerging trends, brand mentions, and timely engagement opportunities.
• Assist with community support alongside the Community Management team, including participation in shift rotations.
• Maintain flexibility by prioritizing current, relevant content over fixed calendars.
• Analyze social media performance metrics to refine and improve strategies.

Required Qualifications and Skills

• Demonstrated experience in content creation for brand social media channels, either agency or in-house.
• Proficiency in video production and editing, with familiarity in Adobe Creative Suite considered advantageous.
• Experience using social listening tools such as Brandwatch.
• Strong graphic design abilities to produce memes, Stories, thumbnails, and related assets.
• A proactive and execution-oriented approach with initiative to pitch and carry out ideas.
• Active user of social media platforms with a deep appreciation and understanding of internet culture and viral content dynamics.
• Empathetic with insights into audience behaviors and content sharing motivations.
• Adaptable work style with eagerness to engage in various tasks (T-shaped skillset).
• Passion for contributing to environmentally sustainable initiatives.

Additional Information and Working Conditions

This predominantly office-based role is located at Octopus Energy's London headquarters near Oxford Circus. In the initial six months, attendance is expected four days per week, then reducing to a minimum of three days thereafter. The company fosters a flexible work environment without strict adherence to a 9-to-5 schedule, recognizing that social media activity extends beyond typical office hours.

Salary details are discussed confidentially during the recruitment process to align with each candidate's experience.

Octopus Energy is acclaimed for its unique culture that promotes autonomy, rapid decision-making, and innovative projects. It was named the UK's top company to work for and ranked in the top ten on the Sunday Times Best Places to Work list for 2024.

The recruitment process typically spans up to four weeks with accommodations available to tailor the process for candidates’ needs. The company is committed to equal opportunity employment, welcoming candidates with diverse backgrounds and perspectives.

Contact and Support

Candidates seeking information or assistance during the hiring process may contact the recruitment team via email. The company employs AI tools solely for application management, with all hiring decisions made by human recruiters.