Social Media Manager

Company Overview

TroothPaste Media is a communications and design agency that builds messaging designed to genuinely connect with audiences. The team helps organizations stand out in a crowded digital environment by shaping clear, persuasive narratives. By combining storytelling with design thinking, the agency transforms complicated ideas into content that is easy to understand and engaging to consume. Its work sits at the point where a brand’s intended message meets what people actually take away, bridging that gap through strategy and creative execution.

Role Overview

This full-time, on-site position is based in the Mohali district. The Social Media Manager will be responsible for planning, creating, scheduling, and publishing content across social channels while maintaining a consistent brand tone and message. The role includes building and running social media strategies, overseeing daily posting activity, replying to comments and direct messages, and fostering engagement within online communities. You will also monitor performance, interpret data, and refine campaigns to improve reach, engagement, and audience growth. Regular collaboration with design and content teams is expected, along with keeping up with platform updates, trends, and best practices. The position also involves preparing recurring reports and sharing actionable insights with internal teams.

Key Responsibilities

• Develop and execute social media plans aligned with brand and business goals.
• Create, schedule, and publish content across major social platforms.
• Maintain a consistent and appropriate brand voice in all communications.
• Manage day-to-day posting, community interaction, and message responses.
• Monitor social performance metrics and use insights to improve results.
• Work closely with design, content, and account teams on campaigns.
• Stay updated on social platform trends, tools, and best practices.
• Prepare regular performance summaries and recommendations for stakeholders.

Requirements

• Hands-on experience with social media marketing and optimization across major platforms.
• Strong written and verbal communication skills with the ability to craft engaging, on-brand copy.
• Capability to plan content strategy, including calendars and campaign-aligned content.
• Familiarity with analytics tools and basic reporting for KPI tracking and optimization.
• Ability to coordinate with creative teams and handle several deadlines at once.
• Background in a digital agency or a comparable setting is an added advantage.
• Bachelor’s degree in Marketing, Communications, Media, or a related discipline, or equivalent practical experience.
• Comfortable working on-site in the Mohali district and operating in a fast-moving environment.

Eligibility

Candidates with relevant experience in social media management, content strategy, or digital agency work can apply. Applicants should be willing to work from the Mohali district and be comfortable with a dynamic, in-office setting.

Additional Information

This is a full-time, on-site role. No salary, stipend, joining date, application deadline, or number of openings was provided in the source.