Social Media Manager – Junior Level

Role overview

This freelance contract is centered on building and expanding the social media presence of a children’s reading initiative that supports early literacy. The work is aimed at reaching parents, educators, and homeschooling families with content that feels imaginative, warm, and visually engaging.

The assignment calls for someone who can shape and run content plans for Instagram and Facebook, with particular focus on Reels, short videos, and illustrated assets that match the brand’s playful yet educational personality. A genuine interest in childhood learning, along with the ability to communicate thoughtfully with adults who care about children’s education, will be especially valuable.

Since this is an early-stage engagement with a limited budget, the ideal person should be dependable, adaptable, and comfortable collaborating closely while working independently when needed.

Responsibilities

• Plan and manage social media content for a children’s reading brand focused on early literacy.
• Create and implement platform-specific content strategies for Instagram and Facebook.
• Develop engaging Reels, short-form videos, and visually rich illustrated posts.
• Write captions and copy that are age-appropriate, inviting, and easy for parents and teachers to connect with.
• Use storytelling to present the brand in a friendly, educational, and memorable way.
• Support audience growth among parents, educators, and homeschooling communities.
• Work collaboratively while remaining flexible and self-directed.
• Deliver work within modest budget limits.

Requirements

• Proven background managing social media for brands in children’s, parenting, or education-related spaces.
• Strong working knowledge of Instagram and Facebook, including Reels and short video formats.
• Ability to craft compelling stories and create attractive visual content.
• Skill in writing engaging captions and posts suited to the target audience.
• Reliable, friendly, and easy to work with in a team setting.
• Comfort with flexible workflows and independent execution.
• Prior exposure to illustrated or character-led brands is an advantage.
• Understanding of growth tactics for audiences such as parents and educators.
• Willingness to operate within budget constraints.

About the company

Twine is a freelance platform that connects independent professionals, consultants, and contractors with organizations looking for creative and technology talent. It supports businesses ranging from global enterprises to fast-growing startups as they build teams across regions.

Mission

The company’s mission is to help creators and businesses succeed in a freelance-led, AI-shaped future.

Additional information

This role is described as freelance and contract-based, with work expected onsite in Singapore. No specific compensation, number of openings, or start date was provided.