Social Media Manager and Content Creator

Position Overview

Our client, a premium accessories brand, seeks a Social Media Manager & Content Creator to join their marketing team in Santa Barbara. This role focuses on producing impactful content and establishing the brand’s online presence daily. It is a hands-on position centered on creating effective social media material rather than managing schedules or agencies.

Work Schedule and Location

This role requires working onsite in the Santa Barbara office Monday through Thursday.

Compensation

The salary range is $80,000 to $85,000 annually, depending on experience.

Core Responsibilities

• Create, film, edit, and share short-form videos on Instagram, TikTok, and emerging platforms.
• Manage the social content calendar by identifying key opportunities such as product launches, promotions, campaigns, customer stories, and cultural events.
• Produce content from photoshoots, events, team activities, and everyday brand moments.
• Develop engaging, brand-consistent captions and social media copy.
• Work closely with the Creative Director to ensure alignment with brand visuals and creative strategies.
• Oversee creator and user-generated content partnerships, including aspects like sourcing creators, developing project briefs, reviewing submissions, and spotting high-performing content.
• Handle daily engagement including responding to comments, direct messages, and tagged posts.
• Foster strong connections with customers, creators, and brand advocates.
• Track content effectiveness and recommend ways to improve performance.
• Integrate insights between paid social creative and organic content strategies.
• Maintain awareness of trends, new content formats, and growth opportunities on social platforms.
• Independently manage short-form video production from concept through publishing.
• Balance compelling aesthetics with content designed for engagement and conversion based on Meta paid creative experience.
• Uphold brand standards by applying keen visual judgment and a sophisticated aesthetic sensibility.

Required Experience and Skills

• Between 1 to 3 years’ experience managing social media, preferably for direct-to-consumer, fashion, or lifestyle brands.
• Robust portfolio showcasing expertise in short-form video creation and storytelling.
• Proven ability to independently handle all stages of content development including concepting, shooting, editing, and publishing.
• In-depth knowledge of Instagram, TikTok, and Meta paid social best practices focused on engagement and conversion.
• Excellent writing abilities and organizational skills.
• Flexible to attend photoshoots, events, and brand activities, including some evenings and weekends.