Social Media Manager

About the Company

Live Nation Entertainment is a global leader in live entertainment, bringing together Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster operates as a major international ticketing platform, Live Nation Concerts produces tens of thousands of live events every year across dozens of countries, and the media and sponsorship division builds music-driven marketing programs that connect sponsors with large fan audiences worldwide.

About You

The ideal candidate is energetic, self-driven, inventive, and highly motivated. This role suits someone with an entrepreneurial mindset who works well in a fast-moving environment and brings strong initiative, flexibility, and professionalism.

Role Overview

This is a full-time, in-office position on the social media team in Toronto, Ontario. You will report to the Director, Social Media and work closely with the social media and marketing teams. The role supports venue marketing, communications, and event marketing across Canada, covering everything from club events to stadium concerts. A major part of the job involves organic social publishing, content development, and customer support, including capturing and posting content during shows.

Key Responsibilities

You will be responsible for managing social content and customer engagement across multiple brands and platforms, while working in a high-visibility, fast-paced environment.

• Publish content across multiple social channels, making sure all necessary approvals are secured before posting.
• Share live and same-day content for concerts, festivals, events, and venues, including evenings and weekends.
• Maintain a large and changing content calendar while coordinating priorities across different stakeholders and platforms.
• Write copy and match it with creative assets for different venue brands, audience types, and channel requirements.
• Review posts and creative materials carefully to ensure accuracy, polish, and quality before publication.
• Create or adapt visual assets for venue and brand campaigns.
• Handle a high volume of customer messages and inquiries, including troubleshooting and escalation when needed.
• Respond quickly to urgent issues in real time, including outside standard hours.
• Work with team members to plan and execute content for major events and venues.
• Prepare recaps and reports to monitor performance, evaluate metrics, and recommend improvements based on data.
• Track trends, platform updates, and new opportunities relevant to the company’s social channels in Canada.
• Support other departments and business functions as needed.
• Use shared calendars, tracking sheets, and project management tools to stay organized.
• Contribute to special projects and carry out other related duties as assigned.

Requirements

• 3 to 5 years of experience working with major social platforms such as Facebook, Instagram, X, YouTube, Snapchat, TikTok, and similar channels.
• Availability to work an in-office schedule from 10 a.m. to 6 p.m., with required evening and weekend coverage.
• Comfort using Google Workspace, Asana, Slack, Sprout, Canva, and comparable workplace tools.
• Basic graphic design ability, including resizing and editing creative assets for social use.
• Strong interest in live events, marketing, and social media.
• Clear, persuasive copywriting skills with the ability to adapt tone and format for different brands and platforms.
• Excellent multitasking and organization skills, with the ability to manage competing deadlines and high-volume work while adjusting to shifting priorities.
• Strong analytical thinking for reporting, insight generation, and data-led decision-making.
• Creative, proactive, and self-motivated, with the ability to work under pressure while taking direction well.
• Professional judgment, including integrity, discretion, and confidentiality.
• Ability to contribute effectively in a team-based environment.

Benefits and Perks

The company offers benefits through its “Taking Care of Our Own” approach across six areas:

• Health: Medical, dental, and vision coverage for you and your family, plus employee assistance programs through Modern Health and ComPsych.
• Yourself: Generous paid time off, including holiday closures and sick time for you and dependents, along with free concert tickets.
• Wealth: RRSP program with company match and a stock program reimbursement.
• Family: New parent support, caregiver leave, baby bonus, and infertility support.
• Career: Tuition reimbursement, student loan repayment, and internal growth, development, and training programs.
• Others: Volunteer time off, crowdfunding network access, and gender reassignment support.

Physical Requirements and Work Environment

This role involves working at a computer for long periods, moving around the office as needed, and handling regular office tasks. The position may require standing and walking during the day, using hands and fingers for computer and office equipment operation for up to 8 hours daily, and lifting objects up to 10 pounds on a regular basis. Work takes place in a standard office setting with normal noise levels.

Equal Opportunity and Accommodation

The company is committed to inclusive hiring and equal opportunity. Applications are welcomed from people of all backgrounds and identities, including those protected under applicable laws. Reasonable accommodations are available for qualified individuals with disabilities, including accommodations related to pregnancy where required by law. Candidates needing support during the hiring process may contact Human Resources to request an interactive accommodation process. Religious accommodations are also considered on a case-by-case basis.

Hiring Process Notes

This job summary describes the general nature and level of the work, but it is not a complete list of all duties, responsibilities, or qualifications. The role may be adjusted by management as needed. The employer may recruit through multiple channels, including internal promotion, referrals, agencies, online recruiting, job fairs, colleges, and search firms. Candidates should note that no payment or equipment purchase will ever be requested during hiring, and communication will only come from official company or affiliated brand email domains.

Compensation

The expected annual pay for this role in Ontario is CAD 70,000 to 75,000.