Social Media Executive

Position Overview

We are looking for a proficient and goal-oriented Social Media Strategist to spearhead the design, implementation, and optimization of impactful social media initiatives. This position emphasizes utilising channels such as Facebook, Instagram, and LinkedIn to boost brand visibility, increase engagement, and generate leads.

Key Responsibilities

• Plan, purchase, optimize, and analyze social media campaigns to identify the best channel mix for sustained and time-limited brand awareness and lead generation efforts.
• Develop and execute on-time, budget-conscious campaigns across Facebook, Instagram, LinkedIn, and other platforms aligned with marketing and business objectives and KPIs.
• Collaborate with senior leadership to craft effective and economically efficient social media strategies.
• Innovate through testing and experiential approaches to enhance and broaden media mix.
• Oversee media program budgets and schedules including forecasting.
• Track and interpret vital social media performance metrics.
• Expertise in content planning with monthly content calendars.
• Advanced command of Meta Ads Manager for structuring and growing campaigns.
• Utilize tools such as Meta Business Suite, Canva, and Hootsuite proficiently.
• Coordinate with the UK team on marketing outputs for client projects.

Qualifications and Skills

• Minimum 2 years of relevant experience in social media strategy, planning, and buying.
• Thorough knowledge of current international social media principles, planning, and buying methodologies.
• Strong grasp of media research, trafficking, reporting, and associated tools and technology.
• Capable of juggling multiple tasks effectively within lean organizational settings.
• Skilled in creating creative briefs, managing teams, and meeting stringent deadlines.
• Self-driven with the capacity to work independently.