Social Media Coordinator - TikTok

About the Role

Are you passionate about dance music and skilled in social media? Insomniac Europe is seeking a highly driven Social Media Coordinator to focus on TikTok content creation and management for multiple brands. This role requires creativity, collaboration, and a deep understanding of TikTok trends, electronic music culture, and festival environments.

About Insomniac

Insomniac is renowned for producing cutting-edge, immersive music festivals and events globally, including the world’s largest dance music festival, Electric Daisy Carnival Las Vegas. Founded in 1993 and headquartered in Los Angeles, Insomniac organizes over 10,000 live music events annually worldwide.

Key Responsibilities

• Collaborate with social media and marketing teams to create and manage engaging short-form content for various brands.
• Develop daily TikTok posts using Canva and other content creation tools tailored to Insomniac’s audience.
• Monitor TikTok platform trends and act as a go-to expert within the marketing team.
• Conceptualize and coordinate TikTok video shoots both in office and at live events.
• Work with Records and Media teams to create trending audio content aligned with our brands.
• Design strategies for Instagram Reels to maximize cross-posting of TikTok videos.
• Craft creatively written captions and on-screen text consistent with each brand’s voice.
• Maintain detailed social calendar spreadsheets for concerts, branded events, and festivals.
• Film and edit TikTok videos at festivals and concerts, occasionally traveling for on-site content capture.
• Appear on camera when appropriate to enhance storytelling and audience engagement.
• Support customer service efforts by monitoring inquiries and delivering social feedback through collaboration with the Headliner Experience team.
• Generate reports summarizing sales, event outcomes, and major announcements.
• Assist with social media and marketing activities on-site during events and festivals.
• Perform additional tasks as assigned by the TikTok team.

Qualifications

• Bachelor’s degree in Marketing or related discipline, or equivalent experience.
• At least 2 years of professional experience in social media marketing.
• Comprehensive knowledge of TikTok’s platform and community trends.
• Strong familiarity with electronic music, festival culture, and live music scenes.
• Connected with local music venues and nightlife culture.
• Proficiency in shooting and editing quality video content using iPhones.
• Highly organized, self-motivated, with keen attention to detail.
• Experience with major social platforms including Facebook, Twitter, Instagram (including Stories), TikTok, Snapchat, and YouTube.
• Knowledge of social media management tools such as HootSuite, TweetDeck, and Sprinklr.
• Excellent grammar, copywriting skills, and adeptness in selecting appropriate visual assets.
• Expertise in CapCut and other video content creation applications.
• Experience working onsite at large-scale music concerts or festivals.

Work Conditions

• Flexibility to travel for events, including nights, weekends, and holidays as needed.
• Ability to work in noisy, variable temperature environments typical of live event locations.
• Comfortable working in open-plan office spaces.
• Applicants must have authorization to work in the U.S. without sponsorship.

Equal Opportunity Employment

Insomniac is committed to fostering a diverse and inclusive environment and provides equal employment opportunities regardless of race, gender, age, disability, veteran status, religion, sexual orientation, or other protected characteristics. The company complies with all relevant local, state, and federal laws and provides reasonable accommodations for disabilities and religious practices.

Compensation

The hourly wage for this position ranges from $20 to $27 USD. Compensation depends on experience, education, location, and other factors. The stated range reflects compliance with California’s Salary Transparency laws and applies primarily to California-based employees.

Hiring Notes

Insomniac recruits talent through various avenues including internal promotions, referrals, advertising, and partnerships with agencies and educational institutions. All candidates will be considered fairly and without discrimination.