Social Media Coordinator

About the Role

The Social Media Coordinator will oversee the daily execution of the hotel’s social channels, shape longer-term goals, and translate them into practical plans and campaigns. The role focuses on nurturing engaged online communities, keeping editorial plans on track, and monitoring digital conversations to support brand visibility, guest engagement, and marketing/ecommerce objectives. The position also plays a key part in presenting the hotel’s brand positively online through consistent, relevant, and property-specific messaging while tracking and reporting the business impact of social media activity.

Key Duties

• Handle the day-to-day management of social media accounts and content flow.
• Set longer-term social objectives and determine the strategy needed to reach them.
• Build and maintain active online communities around selected themes or topics.
• Plan and manage editorial calendars for social content.
• Monitor online discussions and participate where appropriate to strengthen visibility and engagement.
• Create a strong and positive online image for the hotel by aligning property-level messaging with brand standards.
• Support marketing and ecommerce efforts through social media activity.
• Measure and report the effect of social media presence on the hotel’s wider business performance.

Operational Expectations

• Promptly report any accidents, injuries, or unsafe working conditions to the manager.
• Adhere to all company policies, procedures, and quality standards.
• Maintain a clean, professional appearance and follow uniform requirements.
• Protect confidential information and safeguard company assets.
• Greet guests warmly, recognize their needs, and respond with genuine appreciation.
• Communicate clearly and professionally, including proper telephone etiquette.
• Work cooperatively with colleagues and respond thoughtfully to concerns raised by others.
• Read and verify information in multiple formats and carry out other reasonable duties as assigned.
• Be able to move, lift, carry, push, pull, and place objects up to 10 pounds without assistance, and stand, sit, or walk for extended periods.

Preferred Qualifications

A high school diploma or equivalent GED is preferred. The role requires at least 2 years of relevant work experience. No supervisory background is required, and no license or certification is needed.

Employer Commitment

The employer promotes equal opportunity and an inclusive workplace, welcoming applicants from diverse backgrounds and ensuring non-discrimination on protected grounds such as disability, veteran status, or any other category covered by law.

Brand Context

St. Regis Hotels & Resorts is known for timeless elegance paired with a modern, forward-looking spirit. The brand delivers refined hospitality across more than 50 luxury hotels and resorts in iconic destinations worldwide, with a strong tradition of proactive, personalized service and its signature butler experience.