Social Media & Content Creator

About the Company and Role

Minor Hotels is a global hotel owner, operator, and investor with a portfolio of over 530 properties spread across more than 50 countries including regions such as Asia Pacific, Middle East, Africa, Indian Ocean, Europe, and South America. Their diverse brands include Anantara, Avani, Elewana, Oaks, NH Hotels, NH Collection, nhow, and TIVOLI, each designed to cater to various traveler needs and passions.

This position is based at the Banana Island Resort Doha By Anantara in Doha, Qatar. The role of Social Media Assistant / Content Creator requires managing all social media activities for the property efficiently. Maintaining high ethical standards is crucial to uphold the company’s competitive edge and gain trust from associates, customers, and clients through quality products and services.

Key Responsibilities

• Design and plan engaging social media content tailored for the hotel’s digital channels, collaborating with photographers, videographers, and creatives to develop impactful material.
• Develop and manage an effective social media strategy aligned with the property’s business goals and the brand’s identity.
• Produce consistent and meaningful content across all social media platforms, including drafting and editing posts, driving customer interaction, and managing promotional campaigns.
• Maintain a high volume of daily social media posts to keep audiences engaged.
• Create and oversee a social media calendar coordinating hotel and F&B accounts, aligning with key messages, offers, and marketing initiatives.
• Engage with social media followers by responding promptly to inquiries and comments.
• Stay informed about the latest trends and best practices in social media marketing.
• Recommend and implement adjustments to strategies to enhance results and engagement.
• Identify and pursue promotional opportunities such as influencer partnerships, marketing collaborations, and brand activations.
• Propose innovative social media campaigns and activations aimed at boosting brand presence and revenue.
• Ensure all content and social media activities comply with the established brand guidelines.
• Plan and execute both short- and long-term campaigns, set measurable KPIs, and manage their performance accordingly.
• Coordinate with operational departments to communicate and manage all F&B, Rooms, and Spa-related promotional packages.
• Conduct thorough social media audits and suggest proactive improvements, reporting social media performance effectively to the Hotel Management.

Requirements

• Proven capability in crafting and planning compelling social media content.
• Experience in managing social media strategies focused on business objectives within the hospitality industry or similar sectors.
• Strong editing and writing skills tailored to create engaging posts.
• Ability to manage large volumes of daily social media content efficiently.
• Familiarity with tools and platforms used for social media calendar management and performance auditing.
• Good communication skills to interact with followers and internal teams.
• Understanding of influencer marketing, brand collaborations, and campaign activations.
• Keen awareness of social media trends and the ability to apply this knowledge strategically.

Additional Information

The position requires working onsite at the Banana Island Resort Doha By Anantara. No specific number of vacancies or salary details were provided.