Social Media & Community Manager

About MGM Resorts International

Located in Las Vegas, Nevada, MGM Resorts International offers an energetic and diverse environment filled with entertainment and extraordinary experiences for guests. We seek team-oriented individuals passionate about delivering standout experiences in one of the most captivating industries worldwide.

Role Overview

The Social Media & Community Manager is responsible for managing MGM Resorts’ social media presence daily. This role involves strategizing, producing, publishing, and optimizing content across key social platforms. The position requires a balance of planning and hands-on content creation, including multimedia such as photos, videos, and written posts. Managing a content calendar, providing live coverage from various resorts and events, and engaging with followers, influencers, and online communities are core daily tasks.

The role also includes monitoring social trends, assessing audience sentiment, evaluating performance metrics to continuously improve content strategies, and collaborating with resort teams and internal partners to support campaigns and storytelling. Maintaining consistent branding and fostering authentic community engagement are essential.

Key Responsibilities

• Develop comprehensive social media strategies aligned with brand objectives and performance indicators.
• Create engaging multimedia content customized for each social media platform.
• Maintain and manage a strategic content calendar to ensure timely and relevant posts.
• Interact directly with followers, influencers, and communities to build genuine relationships.
• Keep abreast of social media trends, competitor actions, and audience sentiment.
• Analyze social media data to refine strategies and deliver meaningful reports.
• Collaborate closely with internal teams and resort operators for integrated campaigns and events.
• Utilize user-generated content to enhance brand storytelling and authenticity.
• Assist in crisis communications to uphold consistent brand messaging.

Candidate Profile

• Minimum age of 21 years.
• At least three years of relevant experience managing social media strategy, content creation, and publishing within hospitality, entertainment, lifestyle, or related fields.
• Expertise in creating content adhering to best practices across platforms such as TikTok, Instagram, YouTube, Facebook, Pinterest, X, Reddit, and emerging channels is preferred.
• Competency in analyzing data to optimize community engagement and content effectiveness is advantageous.
• Ability to present a portfolio of previous work.

Benefits and Perks

• Programs promoting physical and mental wellness.
• Health and income protection benefits available for eligible employees.
• Discounts on company hotels, food and beverage, retail, entertainment, and partner services including travel, electronics, and online shopping.
• Complimentary meals in employee dining facilities.
• Free parking provided during and outside of work hours.
• Access to healthcare, financial support, and paid time off benefits.
• Opportunities for professional and personal growth through development programs, networking, and community volunteering.