Social Media and Content Manager

Overview

SACHEU is a rapidly expanding beauty brand dedicated to revolutionizing makeup for new generations. We are looking for a strategic and culturally aware Manager of Social Media to enhance our social content quality and output across TikTok, Instagram, YouTube, and other emerging platforms. This full-time position requires the candidate to be located in Los Angeles and will follow a hybrid work schedule.

Key Responsibilities

• Lead daily execution and ownership of SACHEU's social media strategies, shaping the brand's voice, vision, and content frameworks.
• Plan and sustain a comprehensive content calendar to support brand campaigns, product launches, retail activities, and key cultural dates.
• Drive content ideation and collaborate with the Creative team to develop on-brand, platform-specific content.
• Handle social media posting, community engagement, and immediate responses to trending topics.
• Stay current with platform algorithm changes, format innovations, and cultural shifts to maintain SACHEU's social leadership.
• Assist with identifying and coordinating influencers and creators for marketing campaigns and launches.
• Collaborate closely with Paid Media to amplify high-performing organic content in paid campaigns.
• Create and implement a systematic testing framework for creative content to inform ongoing paid strategies.
• Analyze and interpret content results to discover successful themes, formats, and messaging tactics.
• Propose new creative concepts based on performance analyses, social trends, and product priorities.
• Work cross-functionally with Marketing and Creative teams to ensure alignment and cohesive campaign delivery.
• Support organic influencer engagement through outreach, product gifting, and relationship management.
• Monitor and report on social media performance, delivering strategic insights and recommendations based on data.
• Maintain awareness of cultural trends, shifts in the creator ecosystem, and competitive market activity to inform strategy.

Qualifications and Skills

• A minimum of four years' experience in social media or brand marketing, preferably within beauty or consumer brands.
• Proven success in managing and expanding social media channels with measurable outcomes.
• Expertise in TikTok, Instagram, and YouTube, including knowledge of content formats, algorithms, and audience engagement.
• Keen creative instincts to guide on-brand and native-feeling content development.
• Strong project management capabilities to juggle multiple initiatives effectively.
• Experience with social media management tools such as Dash Hudson or equivalents.
• Excellent communication, organizational, and interpersonal skills.
• Attention to detail and a commitment to executional precision.
• Ability to succeed in a dynamic, fast-paced startup environment.
• Must reside in Los Angeles and be comfortable with a hybrid working model.
• A passion for beauty, culture, and the creator landscape.

Benefits

• 401(k) plan with matching contributions up to 5%
• Dental, health, and vision insurance coverage
• Stock options as company equity
• Ten days of paid time off annually
• Complimentary Sacheu products and branded merchandise
• Company-provided MacBook and home office stipend
• Flexible hybrid work arrangement, requiring two days per week onsite