SEO Executive

Role Overview

Cerata Pharmaceuticals LLP is seeking an SEO Executive to enhance the visibility and ranking of its websites through strategic search engine optimization techniques.

Key Responsibilities

• Design and execute comprehensive SEO strategies aimed at elevating website search rankings.
• Conduct thorough keyword research and analyze competitors to identify optimization opportunities.
• Optimize on-site elements including content, meta tags, headers, and internal link architecture.
• Carry out technical SEO audits and suggest improvements to site structure and performance.
• Develop and maintain high-quality backlinks in adherence to ethical link-building standards.
• Utilize SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, or equivalents to monitor site metrics.
• Monitor SEO results, analyze data, and compile performance reports.
• Collaborate with content creators, developers, and marketing teams to boost online presence.
• Stay informed about evolving SEO techniques, algorithm updates, and industry best practices.

Required Skills and Qualifications

• At least one year of prior experience in SEO and site optimization.
• In-depth knowledge of on-page, off-page, and technical SEO methods.
• Proficiency with SEO analytical and monitoring tools including Google Analytics, Google Search Console, Ahrefs, SEMrush, and Moz.
• Basic understanding of HTML, CSS, and website structural concepts is advantageous.
• Strong analytical skills with the ability to interpret data and offer meaningful insights.
• Excellent communication capabilities and detailed reporting skills.
• Effective problem-solving and critical thinking aptitude.