Senior User Acquisition Specialist

Role overview

This position is a senior, hands-on performance marketing role focused on user acquisition for the Kuwait and Bahrain cluster. The role reports to the Head of UA and is responsible for running paid campaigns end to end, improving performance day by day, and helping deliver cluster growth goals. It calls for strong execution, a test-and-learn mindset, and the ability to turn performance data into practical actions.

Campaign management

• Plan, run, and improve paid acquisition activity across paid search, paid social, and app install channels for Kuwait and Bahrain.
• Build full-funnel campaigns, including audience selection, bid strategy, creative experimentation, and alignment with landing pages.
• Track daily results and make quick optimizations to stay on target for CPI, CPA, and ROAS.
• Handle budget allocation carefully and ensure pacing and spend reporting are accurate.

Testing and growth

• Set up and run structured A/B experiments on creatives, audiences, and bidding approaches to lift performance.
• Spot new channel opportunities and suggest test-and-learn ideas to the Head of UA.
• Keep up with platform changes, algorithm updates, and current best practices across major ad platforms.

Reporting and collaboration

• Create regular performance reports with clear findings and recommendations for the Head of UA and regional teams.
• Work with the UA Analyst in the Efficiency pod to support accurate attribution and cohort analysis.
• Coordinate with the Creatives team to brief, test, and refine performance creatives for Kuwait and Bahrain audiences.
• Share insights and learnings with the wider UA organization across clusters to help build best practices.

Experience and profile

• At least 4 years of direct experience in paid user acquisition or performance marketing.
• Proven background managing substantial paid budgets across at least two major platforms such as Google Ads, Meta, TikTok, Apple Search Ads, or programmatic.
• Experience working in the GCC or wider MENA region is strongly preferred.
• Mobile app marketing experience is a strong advantage.

Skills and strengths

• Strong analytical thinking with the ability to interpret and report on performance data.
• Practical experience setting up campaigns, managing bids, and optimizing across multiple ad platforms.
• Familiarity with mobile measurement partners such as AppsFlyer or Adjust, and with attribution methods.
• Comfortable working independently and handling several campaigns at once in a fast-moving environment.
• Strong written and spoken English; Arabic is an added plus.

About Snoonu

Snoonu is Qatar’s homegrown super app, designed to simplify everyday life through fast delivery, shopping, and more in one platform. The company is driven by technology, supported by a global team, and focused on making life easier.

Mission and vision

The company aims to become the first Qatari ultra app, helping the region and its communities move forward through innovation and technology. Its broader mission is to transform daily life by using technology to open up more possibilities for people.

Values

• Customer first: focus on the customer and the rest will follow.
• Integrity: be honest, ethical, and trustworthy in every action.
• Curiosity and creativity: keep innovating and building solutions that create lasting positive impact.
• Ownership and leadership: lead by example and take responsibility.
• Smart execution: work efficiently and deliver better, faster results.
• People matter: collaborate as a team because stronger outcomes come from working together.

Perks and workplace benefits

• Work with colleagues from around the world.
• Access learning budgets, courses, and growth tools.
• Enjoy autonomy and ownership over your work.
• Benefit from generous leave and wellness-focused time off policies.
• Work in an agile environment that follows Scrum practices across product and operations.

Recognition and standards

The workplace is certified as a Great Place to Work®, reflecting a people-first culture where employees are valued, empowered, and encouraged to do meaningful work. The company also holds ISO 9001:2015 and ISO 45001:2018 certifications, showing commitment to quality and a safe, supportive environment.

Social responsibility and inclusion

The organization emphasizes sustainable business practices and community giving through eco-conscious initiatives and CSR projects. It is an equal opportunity workplace committed to fairness, inclusion, and welcoming people from all backgrounds.

Closing note

This is an opportunity to join a team where your work can create real impact and your input is valued.