Senior UA Manager

Overview

We are hiring on behalf of a partner organization, which will oversee all application handling and the next stages of the process. The partner is seeking a Senior UA Manager located in the United Arab Emirates.

This role is suited to a performance marketing specialist who can scale user growth for mobile products across international markets. You will take ownership of acquisition activity on leading paid social channels, using analytics and experimentation to improve efficiency and business outcomes. The environment is fully remote, fast-moving, and highly data-led, with a strong emphasis on testing, learning, and ongoing optimization. You will collaborate closely with cross-functional teams to uncover growth opportunities, refine acquisition tactics, and raise campaign performance through actionable insights.

The ideal candidate brings strong analytical thinking, deep mobile user acquisition experience, and a track record of building and improving high-performing campaigns.

Key responsibilities

• Build, launch, run, and fine-tune mobile user acquisition campaigns on Meta Ads and TikTok Ads to support growth targets.
• Track campaign results in detail using AppsFlyer, internal BI systems, and other measurement tools.
• Expand acquisition channels while protecting target CPA, LTV, and related performance benchmarks to improve return on investment.
• Plan, run, and assess experiments across creative assets, audience segments, and ad formats to strengthen campaign performance.
• Review acquisition funnels and campaign data to spot improvement areas and guide strategic choices.
• Keep up with market developments, platform changes, and best practices to continuously sharpen acquisition strategy.

Requirements

• At least 2 years of proven experience in performance-driven mobile user acquisition.
• Strong hands-on experience managing Meta Ads and TikTok Ads campaigns; exposure to Google Ads, Apple Search Ads, Twitter/X, Pinterest, Snapchat, or DSPs is an advantage.
• Solid grasp of digital ad platforms, performance marketing concepts, unit economics, and funnel optimization.
• Practical experience with mobile measurement partners, especially AppsFlyer, plus a good understanding of install attribution and SKAdNetwork.
• Excellent analytical ability and the judgment to use campaign data for optimization decisions.
• Fluent in Russian and English at B1 level or above.
• Strong troubleshooting ability, careful attention to detail, and a proactive mindset toward testing and improvement.

Benefits and compensation

• Fully remote, full-time role with flexible working arrangements.
• Salary information is discussed transparently during the hiring process before employment starts.
• 28 calendar days of paid vacation annually.
• 7 extra wellness days each year for rest and recovery.
• Referral bonus plan with rewards of up to $5,000 for successful recommendations.
• 50% coverage for professional development costs, including training, international conferences, and industry events.
• Corporate discounts for English language learning.
• Healthcare support of up to $1,000 gross per year for medical insurance or eligible healthcare expenses.
• Home office and workplace reimbursement of up to $1,000 every three years for equipment or co-working costs where applicable.
• Internal recognition and reward program where earned bonuses can be exchanged for merchandise, experiences, and team-building activities.

Hiring and privacy information

The partner company is responsible for reviewing applications and managing the next steps, including interviews and assessments. Applications are assessed through an AI-assisted matching process designed to review candidates quickly, consistently, and fairly against the role’s core requirements before a shortlist is shared with the employer.

By applying, candidates acknowledge that personal data may be processed to evaluate candidacy and share relevant information with the hiring employer in line with applicable data protection laws, including GDPR. The recruitment process may also use AI tools to help review applications, analyze resumes, and identify potential inconsistencies or verification signals; however, human judgment remains central, and final hiring decisions are made by people.