Senior Product Manager - Search

Company Overview

Nykaa Fashion ranks among the premier fashion and lifestyle platforms in India, curating an extensive collection of apparel, footwear, accessories, jewellery, and home decor from both international and domestic brands. Operating via an omnichannel approach backed by a strong digital infrastructure, it offers millions of consumers a smooth, tailored shopping journey. Powered by technology, data-driven insights, and a focus on user experience, Nykaa Fashion is transforming India's fashion discovery and shopping landscape.

Role Summary

This position as Senior Product Manager for Product Discovery involves full ownership of the customer experience related to Search and Product Listing Pages (PLPs). The goal is to enable millions of users to effortlessly find the products that best fit their needs by crafting seamless browsing and shopping pathways that reduce complexity, prevent overload, and empower confident purchase decisions. The role entails shaping navigation through vast product assortments, aiding product selection, encouraging discovery, and sparking inspiration, while balancing user experience with commercial objectives.

Key Responsibilities

• Establish and guide the vision and roadmap for discovery experiences across Search and PLPs to optimize product browsing, evaluation, comparison, and discovery.
• Design customer-centric, straightforward journeys that minimize effort and help users rapidly locate products aligned with their intent.
• Create experiences that equally foster exploratory browsing and goal-oriented shopping, balancing inspiration and efficiency.
• Develop advanced browsing capabilities, such as filtering, sorting, navigation, and product refinement, simplifying decision-making.
• Continuously streamline discovery flows by removing friction and complexity, making interfaces easier to navigate.
• Collaborate closely with Design teams to implement elegant, scalable shopping experiences focused on usability and clarity.
• Leverage deep customer insights to present information that helps in making confident purchasing choices efficiently.
• Identify areas where AI can enhance product discovery and customer decision processes.
• Partner with Data Science and Engineering to build intelligent discovery features using behavioral data, personalization cues, and cutting-edge AI technologies.
• Explore innovative interaction modes such as conversational and intent-aware experiences that deliver measurable value.
• Maintain AI-powered features that are intuitive, trustworthy, and user-friendly.
• Promote a strong culture of experimentation through rigorous A/B testing and hypothesis-driven product development.
• Analyze user behavior, navigation patterns, funnel metrics, and product discovery trends to find further improvement opportunities.
• Define and own critical product metrics linked to discovery effectiveness, user engagement, satisfaction, and business results.
• Combine quantitative analytics with qualitative research to thoroughly comprehend user needs and validate product choices.
• Lead extensive, cross-disciplinary projects involving Product, Engineering, Design, Analytics, Data Science, Merchandising, and Business teams.
• Translate customer challenges into coherent product strategies, clear product requirement documents (PRDs), and measurable success criteria.
• Effectively influence senior leadership with structured reasoning, customer insights, and data-backed decisions.
• Mentor other product managers and contribute to enhancing product management capabilities within the company.

Required Qualifications & Skills

• Educational background with a Bachelor's or Master's degree from a top-tier institution, preferably in Computer Science, Engineering, or a related technical discipline.
• Over five years of experience in product management focusing on consumer-facing products within internet or B2C e-commerce sectors; prior exposure to beauty, fashion, marketplace, or retail e-commerce is advantageous.
• A proven track record of independently managing complex product areas generating significant customer and business benefits.
• Exceptional product intuition paired with a deep understanding of customer behaviors and shopping journeys.
• Experience collaborating closely with Product Design teams to create user-friendly consumer experiences.
• Capability to distill complex processes into simple, elegant customer workflows.
• Strong knowledge of interaction design, information architecture, and usability principles.
• Analytical proficiency including expertise in product metrics, funnel examination, experimentation, and behavioral data analysis.
• Technical awareness to work effectively with Engineering and Data Science teams, especially around scalable AI-enabled product features, without needing advanced machine learning expertise.
• Excellent leadership qualities, including stakeholder management and cross-functional collaboration skills.
• Strong communication skills, both written and verbal, with the ability to influence multiple teams and senior executives.

Additional Preferred Experience

• Previous involvement with search technologies, recommendation engines, or catalog quality assurance tools.
• Experience in language model-based product development, prompt engineering, or AI prototyping.
• Familiarity with the specifics of beauty, fashion, or lifestyle e-commerce and intricacies related to catalog-driven search.