Senior Product Manager - Lower Limb

Company Overview

Hanger, Inc. leads the orthotic and prosthetic industry, providing top-tier O&P services and products. With over 160 years of clinical expertise, the company operates the largest network of O&P patient care clinics and supplies a wide range of devices and rehabilitative solutions through its Products & Services segment. Hanger focuses on delivering superior patient care, enhanced outcomes, and unmatched customer value, impacting thousands daily by improving mobility and independence.

Role Summary

The Senior Product Manager for Lower Limb will remotely oversee the strategy, development, and commercial success of Fillauer’s lower-limb prosthetic and orthotic product lines, including prosthetic feet, knee systems, componentry, and orthoses. Reporting to the Director of Commercial Strategy, this role combines commercial insight with clinical understanding and requires interaction across product development, clinical, sales, and marketing teams to translate customer needs into effective product strategies and market execution.

Key Responsibilities

• Conduct thorough market analysis including competitive landscape, pricing strategies, payer trends, and clinical evidence to guide investment decisions.
• Define and communicate market opportunities and requirements to influence product development, and manage product lifecycles from launch through end-of-life.
• Act as the chief voice of the customer and commercial lead during product development by leveraging business models, voice of customer (VOC) data, market intelligence, and competitive analysis.
• Develop clear problem statements and market requirements to address unmet customer needs.
• Master the portfolio of assigned products, becoming a subject matter expert.
• Create and oversee go-to-market strategies including segmentation, value propositions, pricing, channel strategies, and launch scheduling.
• Lead cross-functional launch readiness efforts coordinating sales, marketing, clinical education, and operations.
• Monitor and analyze commercial performance metrics such as revenue and adoption; promptly address adoption challenges.
• Steer downstream marketing activities, crafting marketing briefs targeting various stakeholders (patients, prosthetists, payers, physicians) and collaborating to produce clinically credible campaigns and sales tools.
• Track post-launch adoption and performance, recommending corrective actions and supporting clinical evidence development for marketing purposes.
• Manage the operating budget for assigned products.
• Design and lead VOC initiatives including clinician interviews, patient feedback, field visits, and key opinion leader engagements to gather actionable insights.
• Convert qualitative and quantitative feedback into prioritized product and commercial strategies.
• Analyze competitive and market dynamics to generate business insights and close feedback loops with stakeholders.
• Foster cross-functional leadership by aligning senior teams on complex initiatives and leading working groups to manage dependencies efficiently.
• Mentor the product management team by modeling best practices and supporting skills development.
• Define success metrics and measurement strategies; analyze clinical, sales, and outcomes data to inform priorities and deliver clear, actionable reports and recommendations.

Qualifications

• Bachelor’s degree in marketing, engineering, or healthcare; MBA or advanced degree preferred.
• At least 8 years’ experience in marketing, consulting, or related roles (6 years with advanced degree).
• Experience in project or program management.
• Proven track record in global product launch strategy and execution.
• Preferred experience includes knowledge of orthotics and prosthetics, rehabilitation medicine, or physical/occupational therapy.
• Familiarity with clinical environments, medical device regulations (FDA, 510(k)) and reimbursement frameworks (CMS, L-codes, prior authorization).

Desired Attributes

• Strong ability to craft product strategies and lead go-to-market plans in healthcare or medical product sectors.
• Commercially savvy with skills in market segmentation, value proposition development, sales enablement, and channel planning.
• Customer-focused, skilled in VOC research design and translating insights into product and marketing strategies.
• Analytical thinker proficient in KPI definition, data interpretation, and evidence-based leadership presentations.
• Commitment to patient-centered care fostering trust and superior outcomes.
• Collaborative mindset encouraging open communication and innovation.
• Adaptable to change with a focus on continuous improvement and operational excellence.

Compensation

The role offers an annual salary ranging from $120,000 to $150,000 plus a performance-based annual bonus. Salary may vary based on skills, experience, location, and other factors. This range is disclosed to comply with wage transparency regulations.