Senior Product Manager

About the role

Intentsify is looking for a Senior Product Manager to steer the direction, buildout, and ongoing evolution of its GTM Data and Activation services and products. The position is centered on creating solutions that help B2B companies find, connect with, and convert buying groups using audience intelligence, data activation, digital advertising, campaign orchestration, and AI-enabled workflows.

Reporting to Product Leadership, this person will oversee the complete product journey, including vision setting, roadmap creation, discovery, delivery, launch, and ongoing optimization. Success in this role calls for strong product management foundations along with hands-on depth in AdTech, audience activation, B2B go-to-market systems, and AI-powered product experiences.

The role is highly cross-functional and requires close collaboration with Engineering, Design, Data Science, Operations, Sales, Marketing, and Customer Success to deliver offerings that produce meaningful customer and business results.

Key responsibilities

• Set and manage the product vision, strategy, roadmap, and delivery for Intentsify’s GTM Data and Activation services and products.
• Spot opportunities to strengthen audience targeting, activation, campaign delivery, customer engagement, and operational effectiveness.
• Guide the full lifecycle of product and service development by turning business goals into clear requirements, priorities, and execution plans.
• Work closely with Engineering, Design, and Data Science to ship scalable and high-quality solutions.
• Advance AI-based features such as workflow automation, predictive intelligence, smart recommendations, and generative AI experiences.
• Lead customer discovery, market analysis, and workflow reviews to uncover opportunities and validate product ideas.
• Partner with Sales, Marketing, Customer Success, and Operations to collect feedback, support go-to-market efforts, and encourage adoption.
• Establish KPIs and success measures, using customer input, product usage, and business outcomes to shape priorities and continuous improvement.
• Track market developments, new technologies, and competitor offerings to guide product direction and innovation.

Requirements

• At least 5 years of product management experience delivering successful B2B software, data, AdTech, MarTech, or GTM solutions.
• Strong exposure to digital advertising, audience activation, programmatic ecosystems, DSPs, attribution, and campaign measurement.
• Solid understanding of B2B go-to-market functions such as demand generation, ABM, audience targeting, campaign execution, and revenue operations.
• Background in designing products, services, workflow solutions, or operational systems for complex business processes.
• Proven work in defining, launching, or scaling AI-driven product capabilities, including generative AI, predictive analytics, workflow automation, or intelligent recommendations.
• Experience with intent data, audience intelligence, identity resolution, or ABM platforms is strongly preferred.
• Excellent analytical thinking, communication, stakeholder management, and prioritization abilities.
• Comfort working across Engineering, Design, Data Science, and commercial teams in fast-moving environments.
• Experience in high-growth AdTech, MarTech, SaaS, or GTM technology businesses is a plus.
• MBA or equivalent business and product leadership background is a plus.

Why join Intentsify

Intentsify supports B2B organizations in identifying and engaging buying groups through proprietary data, audience intelligence, activation services, and AI-led innovation. In this Senior Product Manager position, you will help shape the future of the company’s GTM Data and Activation offerings while working with a team focused on delivering measurable customer and business impact.

Additional information

Location: Westwood, MA. Employment type: full-time, onsite.