Senior Marketing Manager - Demand Generation

About the role

Haiilo is creating a digital workplace hub that helps employees quickly find the information they need and stay connected every day. In this position, you will take full ownership of pipeline performance across the DACH region and be accountable for measurable demand outcomes from end to end.

This is not a role focused on simply following an established approach. Instead, you will shape the regional demand strategy, identify performance gaps, improve what is underperforming, and deliver meaningful business impact throughout the funnel.

The role follows a hybrid working model, with two in-office days each week in Hamburg.

What we are looking for

• A commercially oriented professional who has owned pipeline results across the full funnel.
• Hands-on experience in demand generation across paid channels, campaigns, events, and partner-led activity, with an emphasis on scale and efficiency.
• A proven history of analysing weak performance and turning it around rather than only maintaining existing processes.
• A data-informed mindset for managing the funnel, improving conversion, and tracking performance.
• Strong knowledge of the DACH market, including localisation requirements and B2B buying behaviour.
• A proactive, accountable working style with the confidence to challenge current ways of working and influence teams across functions.

What you will do

• Take responsibility for DACH pipeline results, including target setting, pacing, and course correction when needed.
• Design and deliver the regional demand plan, refining the channel mix across paid media, campaigns, events, and partnerships.
• Drive campaign planning and execution with a strong focus on pipeline creation and revenue contribution.
• Strengthen funnel performance from MQL to SQL to pipeline through ongoing optimisation of conversion and the buyer journey.
• Work closely with Sales on account targeting, pipeline coverage, and shared performance goals.
• Act as the main coordination point for DACH demand by aligning with PMM, content, and digital teams.

Additional information

This role is based in Hamburg, Germany, and requires onsite presence for two days per week under a hybrid setup.