Senior Manager / Associate Director — Performance Marketing

About the Role

Alike is looking for a senior performance marketing leader to own inorganic growth for its travel platform. This position is based onsite in Bengaluru and is a full-time role. The work involves driving acquisition, revenue, and retention through digital channels, while helping shape a unified travel experience powered by AI, creator trust, and a modular platform.

What You Will Do

• Take charge of the performance marketing budget and deploy spend in a way that maximizes return on investment.
• Plan and launch digital campaigns that support brand visibility, customer acquisition, retention, and revenue growth.
• Run structured growth experiments to test new ideas for improving acquisition, engagement, and retention.
• Use data, insights, and user feedback to refine the funnel and improve the end-to-end user journey.
• Execute audience-targeted campaigns using first-party, second-party, and third-party data to improve segmentation and personalization.
• Keep data privacy and security requirements in mind and ensure marketing practices stay compliant.
• Track, analyze, and improve campaign performance across channels using performance data and industry best practices.
• Define and monitor KPIs to evaluate the impact of marketing activity.
• Prepare performance updates and recommendations for leadership and other stakeholders.
• Guide, coach, and support the performance marketing team so they can deliver effectively.
• Stay current on digital marketing trends, new tools, and developments in the travel sector, and look for fresh growth opportunities.

Requirements

• A bachelor's degree in marketing, business, or a related discipline.
• At least 5 years of experience in online marketing, with a strong record of delivering business growth through high-performing performance marketing campaigns in the travel industry.
• Proven ability to manage budgets and marketing resources efficiently.
• Hands-on experience with full-funnel campaigns across Google Ads, Meta Ads, X, LinkedIn, and other digital channels.
• Strong grounding in growth marketing frameworks and methodologies.
• Experience running campaigns using first-party, second-party, and third-party data to improve relevance and ROI.
• Practical experience with A/B testing and multivariate testing to optimize ads and campaigns.
• Excellent analytical and problem-solving ability, with the skill to interpret and explain complex data.
• Familiarity with data privacy and security regulations such as DPDP Act and GDPR.
• A creative, strategic mindset with a willingness to test and innovate.
• Strong leadership capabilities with the ability to motivate and manage a high-performing team.
• Excellent communication and presentation skills for influencing different audiences.
• Comfort working in a fast-moving environment and adapting quickly to change.
• Interest in and understanding of the travel industry and customer behavior.

Benefits

• Competitive compensation and benefits package.
• Private medical insurance.
• Family-friendly workplace culture.
• Strong opportunities for career progression in a fast-growing company.