Senior CRM Coordinator

About Mattel

Mattel is a global leader in toys and family entertainment, boasting an iconic portfolio including Barbie, Hot Wheels, Fisher-Price, and more. Founded in 1945, Mattel partners with top retailers and e-commerce platforms to deliver engaging products and experiences that inspire and empower children worldwide.

Role Overview

As a Senior CRM Coordinator on the Ecommerce and Direct-to-Consumer team, you will spearhead the creation and management of customer engagement campaigns primarily via email, with potential extension to SMS and web push channels. This role requires a consumer-focused, data-driven mindset to design and execute campaigns that align with business priorities, supporting continual learning through testing initiatives.

Key Responsibilities

• Manage all phases of CRM campaigns from project initiation, including specifications, through to development, quality assurance, and final execution.
• Develop email campaigns and automated flows using Klaviyo, adhering to audience strategies, timing, and campaign guidelines.
• Conduct thorough QA processes to verify accuracy of creative content, copy, and link tagging.
• Identify opportunities for campaign testing aligned with the team's learning agenda and collaborate to implement selected tests.
• Ensure campaigns are delivered on schedule, maintain high quality and precision.
• Learn and promote CRM best practices among internal teams and external partners to enhance campaign effectiveness.
• Build and maintain strong relationships with internal departments including Digital Merchandising, Creative, Global Brand, and National Accounts as well as external partners.

Required Qualifications

• Minimum 3 years’ experience in hands-on email operations, preferably with substantial expertise in Klaviyo.
• Exceptional attention to detail along with solid project and time management capabilities.
• Strong analytical skills with the ability to extract actionable insights from campaign data.
• Adaptability to respond effectively under shifting priorities and tight deadlines.
• Excellent communication and collaboration skills to work cross-functionally.
• Experience working within direct-to-consumer retail environments managing multi-brand portfolios is advantageous.

Additional Information

Mattel fosters an inclusive culture appreciating diverse perspectives and encourages applicants who may not perfectly meet all requirements to apply. The company emphasizes collaboration, innovation, and execution as core values driving its mission to empower childhood wonder and potential.

Mattel is an Equal Opportunity Employer committed to diversity, equity, and inclusion, considering all qualified applicants regardless of background or protected status. Employment consideration extends to qualified individuals with arrest or conviction records under relevant local laws.