Senior Creative Strategist

Role overview

Buttr is a performance-led creative agency that blends strong ideas with measurable results. The team is small, fast-moving, and focused on building reliable systems while producing work that genuinely drives business impact. This role is suited to an experienced Creative Strategist who enjoys working where creative direction is shaped by performance data and where they can take real ownership of the output.

What this role is about

You will operate at the point where strategy, creative thinking, and performance marketing meet. The position calls for someone who can think independently, move quickly, and consistently balance speed with quality. The ideal person understands how to turn insights into creative concepts that not only attract attention but also convert.

What the environment looks like

• Creative choices are expected to be backed by data rather than instinct alone.
• You will have meaningful ownership of projects instead of simply following someone else’s process.
• The team is highly driven, commercially focused, and deeply invested in creative quality.

What you will be responsible for

• Leading creative strategy and hands-on execution across a range of client accounts.
• Developing concepts, refining iterations, and writing clear briefs that direct production work.
• Managing and supporting junior creative strategists and designers working on your accounts.
• Working closely with Performance Strategists to convert data insights into actionable creative direction.
• Reviewing live campaigns after launch and using those learnings to improve future iterations.

Who this role suits

• Professionals with at least 4 years of experience in creative strategy, performance creative, or content for paid media.
• People who understand the difference between content that earns attention and content that drives conversion.
• Candidates who can quickly turn a performance insight into a strong creative hypothesis and brief it with clarity.
• Those who have supported, coordinated, or mentored junior creatives and have seen their output improve over time.
• Applicants who think in terms of hooks, structure, pacing, and format, not just the core idea.
• People who communicate clearly and confidently with creative, performance, and account teams.
• Professionals who work well in fast-paced settings and can deliver quickly without compromising standards.

Why join Buttr

• Work alongside teammates who are commercially minded and highly committed to creative excellence.
• Be part of a high-output setup where your work stays close to both the insight and the outcome.
• Contribute to campaigns for leading brands in beauty, fashion, and lifestyle across Australia and international markets.
• Have a real place in creative decision-making, supported by performance data.
• Join a culture built around high expectations and strong ambition.

Location and working pattern

The role is based on Kent Street in Sydney, New South Wales. It is a full-time position with working hours from 8:30am to 5:00pm, Monday to Friday, and includes one day of work-from-home flexibility each week.

Additional notes

This opportunity is for someone who wants to move beyond making creative that only looks polished and instead produce work that meaningfully converts.