Senior Copywriter

About Boring Without You

Boring Without You is a pioneering beauty brand that challenges traditional skincare norms. We focus on evidence-based formulas tailored for combination skin, delivering clinically validated products without nonsense. Recognized as Australia's fastest-growing skincare brand, we've achieved monumental growth—1000% year-on-year—appeared on Shark Tank receiving offers from all four Sharks, and secured a major national deal with Priceline, ranking among their top 20 brands.

Role Overview

We seek a skilled copywriter who crafts compelling messages that capture attention, evoke emotion, and drive action. Your work will range from writing direct response advertisements and email campaigns to scripting founder content. You'll seamlessly blend brand-centric storytelling with sharp conversion writing, adapting your tone and style to each context.

Key Responsibilities

• Create direct response copy that converts effectively across platforms such as Meta and TikTok ads, emails, SMS, and landing pages.
• Develop engaging scripts for TikTok, Reels, and founder-led creator content.
• Generate attention-grabbing hooks, angles, and concepts that encourage interaction and clicking.
• Translate skincare claims and ingredient information into accessible and captivating copy.
• Write compelling product pages, campaign slogans, and launch communications.
• Support content for PR, influencer collaborations, retail campaigns, and brand initiatives.
• Analyze performance data to refine and optimize messaging continually.
• Maintain and evolve the distinctive Boring Without You tone of voice consistently as the brand grows.
• Collaborate closely with the founder and marketing team on product launches, promotions, and key brand moments.

Ideal Candidate Profile

• Proficient in rapid, hook-driven writing that understands viewer engagement and purchase motivations.
• Experienced in producing direct response ads, emails, landing, or sales pages alongside social media and brand storytelling.
• Capable of shifting fluently between brand-first creative copy and direct conversion-focused messaging.
• Familiar with TikTok, Reels, UGC, and founder-led content beyond mere consumption.
• Passionate about skincare, skilled at simplifying and persuading through scientific concepts without oversimplifying.
• Curious about ingredients, consumer behavior, and purchasing psychology.
• Possesses at least 4 to 6 years of professional writing experience.

Preferred Qualifications

• Background in skincare, beauty, wellness, fashion, or lifestyle brand communication.
• Proven writing credits in DTC/ecommerce direct response and conversion copy.
• Experience crafting TikTok/Reels or UGC video scripts.
• Familiarity with Klaviyo, Shopify and ad platforms like Meta or TikTok.
• History of working with founder-led or rapidly growing DTC brands.
• Exposure to claims-driven or regulated product categories.

Employment Information

This is a full-time, Melbourne-based position working onsite within a dynamic, close-knit team that values swift collaboration and support.

Application Process

Applicants should submit their CV along with samples of relevant copywriting work.

Additional Information

Recognized on the AFR Fast Starters List for 2025.