Senior Category Marketing Manager

Overview

MECCA is driven by the belief that beauty should inspire joy not only for customers and brand partners but also for its people. The Marketing team embodies this through innovative ideas, compelling storytelling, and campaigns that define categories in the beauty industry. Currently, MECCA is expanding its artistry depth, emphasizing differentiated category perspectives, and partnering with leading global brands. The Senior Category Marketing Manager will play a vital role in shaping MECCA's category marketing strategy.

Role Responsibilities

• Contribute significantly to the development and execution of MECCA's category strategies, working alongside Heads of Category to establish cohesive, customer-centric frameworks across the marketing department.
• Serve as the category marketing custodian, monitoring customer insights and trade performance to guide strategic decisions, collaborating with Senior and Brand Managers to translate strategies into impactful brand plans and campaigns.
• Lead planning and delivery of brand and category campaigns, partnering with a portfolio of global brands. Applying MECCA’s unique approach to global brand direction and coordinating efforts with Creative Direction, Content, Digital, Design, PR, CRM, and Visual Merchandising to ensure memorable customer experiences across all channels.
• Enhance operational effectiveness by implementing structured workflows, processes, and planning routines to maintain focus and momentum amidst a dynamic work environment.
• Manage and cultivate a skilled team through coaching and strategic oversight, fostering relationships with internal teams and external brand partners to promote category leadership and alignment.

Skills and Experience Required

• At least 7 years of experience in brand, category, or retail marketing, preferably within beauty, lifestyle, or multi-brand sectors.
• Proven success in delivering multi-channel campaigns that drive both brand engagement and commercial growth.
• Experience in team leadership or coaching with a genuine enthusiasm for talent development.
• Strong skills in stakeholder management including working with senior leadership and international brand partners.
• Affinity for structure and process to simplify complexity into clear actionable plans.
• A customer-centric approach combined with a passion for brand storytelling and creativity.
• Ability to thrive in a fast-paced, continuously changing environment.

Additional Information

Work Environment: Fully onsite position based in Richmond, Victoria, Australia.

Life at MECCA: MECCA supports a team culture driven by values such as solution orientation, innovation, collaboration, adaptability, and fun. Employee benefits include professional development programs and digitised learning, health and wellbeing initiatives, reward and recognition schemes, eligibility for bonus and incentives, and generous discounts and product allowances for employees and their immediate family members. Benefits are subject to company policy and are updated periodically.

MECCA regularly celebrates and surprises employees to foster a strong sense of belonging within the company’s story.