Senior Associate, Brand Experience

About Madewell

Madewell has focused on thoughtfully designed style since 2006, building premium denim and core wardrobe essentials for men and women that combine durability, authenticity, and versatility. The brand is known for everything from expertly crafted jeans and everyday tees to adaptable shoes and classic leather bags.

The company also highlights its commitment to diversity, equity, belonging, and sustainability, and has been recognized for its efforts to build an inclusive and responsible workplace.

Role Overview

The Senior Associate, Brand Experience will help shape and deliver Madewell’s brand experience work across retail, digital, and marketing channels. This position supports campaign execution, customer engagement, activations, partnerships, and in-store experiences while helping maintain a consistent brand presence across every touchpoint.

Key Responsibilities

Brand Strategy and Vision

• Help build and implement the brand experience approach so it supports business goals, brand positioning, and market direction.
• Work with the Director of Brand Experience to turn brand pillars into customer-facing programs across retail, digital platforms, and marketing, including always-on efforts and seasonal moments.
• Assist with brand campaigns and initiatives designed to grow awareness, engagement, and cultural relevance.
• Keep messaging, tone, and visual presentation aligned across all customer interactions.

Customer Insights and Trends

• Approach projects with a strong customer-first mindset.
• Track and summarize consumer behavior, cultural movements, and competitor activity to guide brand decisions.
• Support trend reporting and share findings with cross-functional partners.
• Help test and improve new experiential ideas such as pop-ups, partnerships, and in-store activations, and contribute to reporting for leadership.

Omnichannel Experience

• Support connected brand experiences across ecommerce, stores, social platforms, and marketing channels.
• Partner with retail, merchandising, and digital teams on tactics that bring brand programs to life throughout the customer journey.
• Support in-store storytelling, services, and experience programs that improve engagement and conversion.
• Help launch and refine new experiential formats and pilot programs, including reporting that informs future decisions.

Activations and Partnerships

• Assist in planning and executing events, activations, and partnerships that increase visibility and engagement while supporting business goals.
• Support coordination of collaborations and outside partnerships, including co-marketing opportunities that expand brand reach.
• Help build brand awareness through culturally relevant efforts in fashion, music, and lifestyle communities.

Retail Experience and Services

• Support the coordination and delivery of brand service initiatives such as denim fit, styling, and customization.
• Help strengthen denim storytelling across channels, including fit, fabric, and sustainability themes.
• Assist with planning and running in-store events and programming alongside retail teams.
• Contribute to the creation of tools and materials such as event guides and toolkits to support consistent execution in stores.

Brand and Creative Collaboration

• Work with creative and marketing partners on campaign ideas, store environments, and activations.
• Make sure brand standards are maintained across all deliverables and activations.
• Coordinate with vendors, agencies, and production partners when needed, including brief and run-of-show calls to keep programs and events on track.

Cross-Functional Collaboration

• Collaborate with teams across marketing, merchandising, creative, and operations on major brand experience projects.
• Support seasonal planning and help the Director of Brand Experience meet key milestones.
• Work with internal stakeholders to create seamless and consistent brand experiences across channels.

Qualifications

• 5 to 7+ years of experience in brand marketing, retail, experiential work, or a related area, ideally in fashion or lifestyle.
• Background supporting omnichannel brand programs and campaigns, with the ability to prioritize and manage several timelines and workflows at once.
• Strong knowledge of retail settings, digital platforms, and customer experience principles, with the ability to communicate clearly to stakeholders and business partners.
• Interest in fashion, denim, and cultural trends, plus the ability to communicate brand messages and marketing direction to store teams and outside partners such as agencies.
• Excellent organization, communication, collaboration, and project management skills, with a team-oriented approach.
• Ability to balance creative problem-solving with business goals while working under important deadlines.

Eligibility

Applicants are encouraged to apply even if they do not meet every qualification. The company values curious, motivated learners who are excited about the brand and eager to grow and contribute with their teams.

Benefits and Perks

• Medical, dental, prescription, and vision coverage for eligible associates and family members, along with fertility, adoption, and surrogacy support, fitness discounts, medical travel support, and more.
• Associate discount across J.Crew, J.Crew Factory, and Madewell.
• Summer Fridays, with the office closing at 1:00 PM every Friday during the summer months under the hybrid work model.
• Support for communities through philanthropic efforts and the J.Crew Cares Program.
• Winter break at the end of December for eligible full-time home office associates, in addition to PTO, to help employees rest and recharge.

Compensation and Additional Terms

The posted base salary range is USD 72,500 to USD 89,750 per year. Final pay will depend on factors such as internal equity, geographic work location, job-related knowledge, skills, and experience. Base pay is only one part of the overall rewards package, which may also include bonus opportunities, benefits, and perks.

Benefit and perk availability may depend on work location, employment type, and eligibility requirements.

Equal Opportunity

The employer states that it is committed to building a workplace rooted in belonging and inclusive hiring. Qualified applicants are considered without regard to race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, disability, veteran status, gender identity, sexual orientation, or any other status protected by law.