Sales Executive

About Mirchi

Mirchi operates with a dynamic philosophy: to be the premier 'city-centric' media company in India by reaching unique audiences through diverse media solutions including radio, digital, outdoor, and events. Our team is as youthful as our platforms, reflecting the vibrant energy of the entertainment industry. Expect a stimulating work environment far from a mundane 9-to-5, filled with hit music, engaging RJs, and frequent celebrity interactions.

Key Responsibilities

• Drive revenue generation for the company through effective sales strategies.
• Conduct regular sales calls to prospective and existing clients.
• Develop compelling client proposals and presentations.
• Strategize weekly sales cycles by actively mining allocated accounts through client meetings.
• Generate comprehensive sales reports, including daily call logs, weekly summaries, sales projections, and monthly plans.
• Cultivate and maintain robust relationships with clients and agencies within your portfolio.
• Monitor market trends and conduct frequent competitor tracking and analysis.
• Gain a deep understanding of client brand spending to formulate effective Go-to-Market strategies.
• Propose innovative solutions for clients by upselling and cross-selling various media properties.
• Utilize media tracking to identify and pursue new business prospects.
• Liaise with the programming team to provide written briefs for spot/commercials based on client/agency input.
• Oversee the generation of ROs and TOs and ensure accurate scheduling of spots via the sales coordinator and scheduler.
• Adhere to stipulated pricing targets for all sales.
• Collaborate with internal teams to bring core brand creative concepts to life through multimedia campaigns, including on-ground, digital, content, media, and PR initiatives.
• Manage the payment collection process, including sending timely reminders to clients and agencies.

Internal Stakeholder Management

• Collaborate with Content, Finance, Scheduling, and Corporate Office teams.

Technical Skills & Qualifications Required

• Possess 0-2 years of experience in Sales & Marketing across any industry.

Personal Attributes

• Demonstrate strong collaboration skills.
• Exhibit the ability to perform effectively under pressure.
• Showcase adaptability in a fast-paced environment.
• Maintain a strong focus on branding.
• Possess excellent communication skills.
• A thorough understanding of the local market and language is essential.
• Willingness to travel locally for client meetings is required.