Sales Account Manager

About Us

Mirchi operates with a dynamic philosophy: to be India's premier 'city-centric' media company by reaching unique audiences through integrated media solutions spanning radio, digital, outdoor, and events. Our team is as youthful as our platforms, reflecting the vibrant energy of hit songs, witty RJs, and frequent celebrity interactions that define our workplace. We offer an engaging environment far from a typical monotonous 9-to-5.

Job Description

This role is pivotal for driving company revenue through proactive sales initiatives. You will be responsible for engaging potential clients, crafting compelling proposals and presentations, and meticulously planning your weekly sales cycle. This involves in-depth account mining, regular client meetings, and preparing comprehensive sales reports, including daily call logs, weekly summaries, sales projections, and monthly plans. Maintaining robust relationships with clients and agencies within your assigned portfolio is crucial. You will also be tasked with tracking market information, monitoring competitors, and understanding client brand expenditures to develop effective go-to-market strategies. A key aspect of the role involves identifying opportunities for upselling and cross-selling various media properties to create tailored solutions for clients. You will leverage media tracking to identify new prospects and collaborate with the programming team to develop spot/commercial briefs based on client and agency input. Ensuring the accurate generation of ROs and TOs, and proper scheduling of spots through the sales coordinator and scheduler is essential. You must maintain pricing integrity according to set targets. Furthermore, you will conceptualize and execute multimedia campaigns, integrating on-ground activities, digital content, media, and PR to bring core brand creatives to life. Prompt follow-up and timely collection of payments, including sending reminders to clients and agencies, are also key responsibilities.

Internal Stakeholder Management

• Liaise with Content, Finance, Scheduling, and Corporate Office teams.

Technical Skills & Qualifications Required

• MBA/PGDM with 2-6 years of sales and marketing experience across any industry.

Personal Attributes

• Demonstrated collaboration skills.
• Ability to perform effectively under pressure.
• High adaptability to changing market dynamics.
• A strong focus on branding principles.
• Excellent communication abilities.
• Mandatory understanding of the local market and language.
• Willingness to undertake local travel for client meetings.