Research Analyst

About iHeartMedia

iHeartMedia is America's leading audio company, reaching 90% of Americans every month with a monthly audience larger than any other audio company, outperforming the largest TV networks and ad-supported music streaming services. It boasts more #1 rated markets than its top two radio competitors combined, stands as the largest podcast publisher with more downloads than the next two largest combined, and is home to popular on-air and podcast personalities connecting with diverse American communities. The company produces some of the nation's most renowned live music festivals and events and runs the top streaming radio digital service. With a vast social media presence and a comprehensive audio advertising technology platform covering on-demand, broadcast, streaming, and podcast advertising, iHeartMedia delivers unmatched audience reach and measurement capabilities. The company values diversity, collaboration, intellectual curiosity, respect, and innovation.

Role Overview

The Research Analyst supports sales and marketing teams by delivering quantitative and qualitative research insights across multiple audio platforms such as radio, streaming, digital, and podcasting. This role offers the opportunity to engage in various marketing and media research projects including syndicated studies, primary data collection, and ad effectiveness assessments across multiple industry categories. It is ideal for candidates eager to work at the forefront of measurement in a rapidly evolving media sector.

Key Responsibilities

• Use both primary and syndicated research tools to generate quantitative and qualitative information relevant to current and potential advertisers.
• Develop engaging and data-focused presentations tailored to the needs of sales teams, advertising agencies, and clients.
• Respond to diverse sales research inquiries involving audience analytics, consumer behavior insights, competitor advertising expenditures, targeting strategies, and market trends.
• Assist in planning and executing customized advertising effectiveness studies covering a broad range of sectors such as automotive, travel, and entertainment.
• Manage brand lift studies including designing methodologies, crafting surveys, analyzing data, and delivering reports.
• Apply attribution measurement methods to assess and enhance campaign outcomes.
• Collaborate with marketing and sales personnel to optimize the use of research-driven insights.

Qualifications and Skills

• Familiarity with media research platforms including Nielsen Audio, Scarborough, MRI-Simmons, ACT 1, Media Monitors, Media Radar, and comScore is preferred.
• Experience with custom research methodologies encompassing study design, questionnaire development, sampling, and data analytics.
• Knowledge of vendors such as DISQO, Dynata, and Nielsen is advantageous.
• Strong proficiency in Microsoft Excel and PowerPoint is essential.
• Competency with statistical and analytical tools beyond Excel is a plus.
• Excellent analytical and creative problem-solving capabilities.
• Strong interpersonal communication skills with the ability to clearly convey complex information.
• Adaptability to manage multiple tasks and work in dynamic, fast-paced environments.
• Detail-oriented with a commitment to accuracy.
• Ability to work independently while understanding when to seek guidance.
• Passion for research with a desire to develop a career in this field.
• Bachelor's degree or higher is required.

Additional Information

The position is based primarily in New York City but other office locations including Chicago and Los Angeles may be considered. The role requires hybrid work, with 2 to 3 days per week onsite.

Compensation and Benefits

The salary range is hourly from $21.15 to $26.44 and will be determined based on experience and qualifications. Benefits include employer-sponsored medical, dental, and vision plans with multiple coverage options, company life insurance, paid vacation and sick days, paid holidays, a 'Spirit Day' for community volunteering, 401(k) plan, and an Employee Assistance Program offering counseling, legal, financial, and caregiving support. Additional voluntary benefit programs are also available.

Commitment to Diversity

iHeartMedia promotes a diverse and inclusive workplace and encourages applicants from all backgrounds to apply. The company prohibits discrimination in employment based on legally protected attributes.

Terms & Conditions

Certain roles may require a non-compete agreement where allowed by law. The organization participates in E-Verify for employment eligibility verification.