Regional Sales Manager

Role overview

The Chicago Regional Sales Manager will steer the daily sales operation, P&L outcomes, and retail execution for V&V Supremo Foods Inc. in the Chicago market. The position is responsible for guiding a field-based team to deliver profitable expansion, improve trade spend efficiency, and execute both in-store and headquarters strategies across regional grocery customers. The role also includes supporting customer headquarters relationships within the Chicago area.

Team leadership and management

• Direct, develop, and motivate the local Chicago sales team.
• Set clear daily priorities and hold the team accountable for sales, profitability, and execution goals.
• Carry out regular field visits, performance evaluations, and team huddles.
• Foster a work culture centered on urgency, ownership, and measurable results.

Customer, headquarters, and account management

• Oversee execution across grocery retail accounts in the Chicago market.
• Build relationships with grocery headquarters contacts and important decision-makers.
• Handle headquarters-related support duties as needed within the Chicago market.
• Maintain a strong in-store footprint, secure distribution gains, and ensure promotional programs are carried out properly.
• Work with customers to grow the category and increase shelf space.

P&L and trade spend ownership

• Take responsibility for the Chicago market P&L and manage it closely.
• Drive profitable growth through disciplined financial oversight.
• Plan, monitor, and improve trade spend performance and return on investment.
• Use trade dollars strategically to increase volume, distribution, and velocity.
• Measure performance against budget and refine plans to maximize ROI.

Retail execution and market growth

• Keep merchandising standards, demo activity, and in-store activation consistently strong.
• Lead execution of promotional programs and other commercial initiatives.
• Review store-level results and adjust tactics to improve product movement.
• Spot and pursue new distribution and growth opportunities.

Planning, reporting, and market intelligence

• Monitor and communicate weekly performance against sales, profitability, and execution goals.
• Collaborate with leadership on forecasts, promotional plans, and market strategy.
• Share insights on competitor actions and market trends in the Chicago region.

Qualifications

• At least 5 years of experience in CPG sales, retail, or food distribution is preferred.
• Background leading field sales or retail teams is required.
• Strong grasp of grocery retail, headquarters selling, and P&L management is needed.
• Experience handling trade spend and measuring promotional ROI is expected.
• Ability to deliver results in a fast-moving, highly competitive market is important.
• Strong communication, coaching, and organizational abilities are necessary.

Compensation

Base pay is $110,000 to $120,000, plus a vehicle allowance and a sales incentive bonus.

Success measures

• Growth in sales across Chicago retail accounts.
• Better distribution and stronger shelf visibility.
• Improved trade spend ROI and P&L results.
• Consistent execution of merchandising and demo programs.
• A high-performing field team with strong accountability.

Equal opportunity commitment

The employer maintains an equal opportunity workplace and is committed to inclusion. Discrimination or harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic is not permitted under applicable federal, state, or local law. The organization aims to provide a fair environment where all employees and applicants have an equal chance to succeed.