Regional Sales Director - Eastern

About Verrica Pharmaceuticals

Verrica Pharmaceuticals Inc. is focused on addressing unmet needs in medical dermatology through innovative treatments for common skin conditions. With two programs in late-stage development and several more in the pipeline, the company is building a commercial team in a fast-moving, small-pharma environment where scientific discussion and specialized skills are highly valued.

Role Overview

The Regional Sales Director will oversee a regional field organization of about 10 to 13 people, including Territory Managers and one Institutional Account Manager. This leader will be responsible for delivering regional sales performance, driving the appropriate use and growth of YCANTH, and supporting any future product indications or launches.

The role reports into the VP of Sales expectations and includes ownership of regional sales targets, productivity metrics, team development, and execution of commercial priorities. The position also requires close collaboration with Sales Leadership, Marketing, Market Access, Commercial Operations, Training, Medical, Compliance, Patient Services, and Institutional Sales to ensure consistent execution and communication across functions.

The selected candidate will conduct regular in-person field visits with team members and engage targeted healthcare providers and organizations as needed. Customer interactions may include dermatologists, pediatric dermatologists, pediatricians, advanced practice providers, institutional accounts, and other stakeholders identified by leadership.

This role may also involve other duties assigned by the company from time to time.

Location and Travel

The Regional Sales Director must live within and travel extensively across the assigned territory. For the East Coast region, residence near a major airport is required in Maryland, Virginia, North Carolina, South Carolina, or Georgia.

Key Responsibilities

• Deliver regional sales objectives and meet established performance measures.
• Lead the field team to expand appropriate adoption and utilization of YCANTH.
• Build and implement regional business plans that support the national sales strategy.
• Convert national priorities into practical regional direction, expectations, and execution.
• Track regional outcomes against sales goals, call quality, reach, frequency, message effectiveness, account growth, and other productivity metrics.
• Spot performance gaps, execution barriers, and regional opportunities, then create action plans to address them.
• Manage regional budgets and resources in line with company expectations.
• Recruit, interview, hire, train, coach, and develop Territory Managers and the Institutional Account Manager.
• Build a high-accountability culture centered on ethics, compliance, collaboration, and continuous improvement.
• Conduct frequent field rides and coaching sessions to evaluate selling skills, execution, messaging, planning, and customer engagement.
• Give timely, clear, and actionable feedback in both verbal and written form.
• Ensure team members meet standards for performance, activity, business plans, and company policies.
• Foster an inclusive environment that supports teamwork, learning, growth, and strong performance.
• Identify and develop high-potential talent within the region.

Requirements

• A bachelor’s degree is required, preferably in business or a related field; an MBA is preferred but not mandatory.
• At least 5 years of frontline management experience.
• Strong and relevant sales experience in life sciences or biopharmaceuticals.
• Proven success leading sales teams within the pharmaceutical industry.
• Demonstrated experience launching new brands in medical dermatology is especially important.
• Track record of delivering sales outcomes, building customer relationships, and working effectively with sales, market access, and channel teams.
• Comfort operating in a fast-paced startup environment and adapting quickly as business needs change.
• Experience in buy-and-bill and/or specialty pharmacy settings is an advantage.
• Ability to achieve results and execute launch plans successfully in medical dermatology.
• Strong strategic planning and implementation capability.
• Ability to recruit and retain key talent.
• Skill in training and developing sales representatives to deliver results.
• Ability to set clear expectations, monitor performance, and manage accountability effectively.
• Experience building key customer relationships and developing business segments.
• Ability to understand clinical information, the medical-legal process, and compliant campaign development.
• Strong communication and influencing skills with the ability to inspire confidence.
• Commitment to the company’s vision, mission, core values, and culture.
• Must be able to sit for long periods and handle normal office-related standing, lifting, and walking requirements.
• Frequent travel is required as part of regular job duties.

What the Role Offers

The company offers the opportunity to help build a commercial team at an early stage growth company in dermatology, along with autonomy, trust, and the chance to shape access strategy rather than only execute it. The culture is described as fast-moving, with meaningful impact from individual contributions.

• Competitive compensation, equity, and benefits.
• Medical, dental, and vision insurance.
• 401(k) plan.
• Paid time off.
• Potential performance-based bonus.