Regional On Premise Manager

Role overview

The Regional On Premise Manager is responsible for growing Red Bull sales and marketing across on-premise accounts in an assigned region, working closely with the Musketeer team. This role focuses on building a strong brand presence, improving regional coverage, and raising the return on investment through effective team leadership and execution.

Living the Red Bull on premise culture

This position requires a work style that aligns with Red Bull’s culture and the Musketeer profile. Success in the role depends on strong customer and consumer engagement, with interactions and personal style helping strengthen the brand’s image in the market.

Area management

• Ensure the region is covered in a smart, efficient, and well-structured way by the Musketeer team.
• Build and sustain strong relationships with important on-premise partners.
• Spend at least four days each week in the field alongside Musketeers.
• Oversee partnership agreement payments and budgets with care and accuracy.
• Maintain professional conduct during both daytime and nighttime visits.
• Review regional and account-level data to identify the main drivers of business performance.
• Manage the team so on-premise account staff clearly understand the brand and Red Bull execution standards.
• Make sure accounts are serviced properly so sales can grow consistently.
• Support premium on-premise activations and High 5 execution at third-party events held inside on-premise venues.
• Use global and national activities or events in the most suitable venues.
• Deploy resources to generate the strongest possible return on investment.
• Continuously improve dollar-per-case spending efficiency.
• Track market trends and keep records on competitor activity.

Strategic business planning and execution

• Execute national and regional business plans in line with company guidance.
• Ensure short-term and long-term initiatives follow RBNA guidelines.
• Support the development of business plans and budgets for the business unit.
• Use resources effectively to maximize ROI and improve $/case spend over time.
• Maintain active communication with RBNA, customers, and distributors.

Managing and coaching

• Lead, train, and guide Musketeers toward the intended results.
• Coach team members based on observed strengths and development opportunities.
• Motivate and inspire the team through day-to-day actions and support.
• Continuously look for and engage qualified candidates who could join the team.

Execution standards

• Work with OPM to ensure visibility is perfectly staged to support sales.
• Ensure menu placements and cooler facings follow RBNA guidelines and planograms.
• Support the perfect serve standard by ensuring consumers receive a cold Red Bull can when ordered as a cocktail component or standalone beverage.
• Encourage optimal pricing for Red Bull and Red Bull cocktails in managed accounts, following RBNA guidance.
• Work with OPM to sell in the right consumption activation tools and communication materials.

Qualifications and experience

Candidates should bring strong knowledge of the on-premise industry, along with existing contacts and experience in the scene. A strong sales background, leadership experience, analytical thinking, negotiation ability, and clear communication are essential. The role also calls for creativity, a solution-focused mindset, independence, and comfort working with the Musketeer profile. Proficiency in Microsoft Excel and PowerPoint is required. A bachelor’s degree is preferred, and fluency in English is necessary; additional languages are an advantage.

Compensation

The base salary for this role falls between $100,000 and $150,000, plus cash incentives.

Equal opportunity

Red Bull North America, Inc. is an equal opportunity employer. All qualified applicants will be considered without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other category protected by applicable federal, state, or local law.