Regional Marketing Manager

Role summary

We are seeking a commercially minded Marketing Manager to lead and deliver regional go-to-market plans across a core product portfolio, including major global launches such as Passport Reimagined. The position is central to shifting marketing from a campaign support role into a growth driver focused on new client acquisition, retention and revenue expansion.

In this role, you will help increase new logo wins, grow revenue from the existing client base, support global product launches at regional level with clear adoption and usage outcomes, and strengthen competitive positioning through local market intelligence. You will report to the global Head of Product Marketing, with a matrix reporting line to the Commercial Leader in your region.

You will act as the main commercial connector between Sales and Marketing in the region, making sure products and solutions are launched effectively and monetised at scale. This role suits a modern, data-led marketer who is excited by AI-enabled platforms, automation and personalised interactive marketing within a global market research business.

Key responsibilities

You will own regional marketing planning and performance, work closely with Sales leadership, help shape go-to-market activity, and manage local marketing specialists. You will also contribute to a global test-and-learn culture by sharing results, insights and best practices across regions.

Performance, planning and ROI

• Set clear, measurable objectives for all regional marketing activity in line with commercial goals such as pipeline, revenue, retention and adoption.
• Measure the return on marketing investment and ensure spend is connected to business outcomes.
• Review campaign results regularly and reallocate effort toward what performs best, while stopping activity that is not delivering.
• Maintain message consistency while still allowing for local market relevance.

Partnership with Sales

• Identify the strongest opportunities to win in the region by industry, audience persona and proposition.
• Recommend the markets and segments to prioritise, along with the right campaign investments.
• Work through pipeline gaps and growth opportunities, making sure Sales input is built into marketing planning.
• Co-create regional plans that support new logo growth, deal progression, retention, expansion and priority initiatives through targeted messaging, campaigns and collateral.

Go-to-market execution

• Use data, insight and product understanding to guide where marketing should focus.
• Challenge assumptions constructively when a different approach is warranted.
• Support the Head of Product Marketing with launches of new solutions and propositions to both new and existing clients.
• Create communications that support integrated campaigns and move target audiences through the buying journey.

Regional ownership of global campaigns

• Adapt global initiatives such as Passport Reimagined and CG solutions into campaigns that work effectively in each region.
• Tailor messaging so it remains relevant across industries, ideal customer profiles and local market conditions.
• Lead activation across local channels in collaboration with digital, events and PR teams.
• Make budget decisions that direct investment toward the highest commercial return.
• Take a visible lead during major launches and set a strong execution standard.

Team leadership

• Set clear priorities and performance expectations for local marketing specialists based on revenue and pipeline goals.
• Hold the team accountable for measurable commercial results, not just activity output.
• Ensure strong day-to-day coordination with regional Sales to maximise deal and pipeline impact.
• Build a culture of accountability, speed and continuous improvement.
• Balance global alignment with local autonomy, trusting the team to make effective in-market decisions.

Additional information

You will also play a part in connecting regional learning with the wider global marketing organisation by sharing performance data, insights and effective practices, and by applying lessons learned from other regions to improve results locally.

Requirements

We are looking for someone with at least 5 years of experience in a relevant marketing role. You should be proactive, well organised, analytical, confident working with multiple stakeholders, and genuinely interested in product marketing and innovation. Strong project management capability, a highly numerate and clear communication style, and excellent written and spoken English are essential.

Benefits

The organisation offers a globally diverse and locally connected environment across 16 offices, where different backgrounds and perspectives are valued. The hiring process aims to be accessible, with support available if adjustments are needed.

The culture recognises high performance and celebrates success. Benefits are positioned around wellbeing and work-life support, including competitive pay, enhanced healthcare, pension support, generous holiday allowance and core hours flexibility.

There is also a strong focus on social responsibility, with two volunteering days each year and the option to donate to a charity of your choice when joining. The company also supports professional development through career paths and growth opportunities designed to help employees adapt and progress.

Equal opportunity

The employer states that it does not discriminate on the basis of race, colour, religion, sex, national origin, political affiliation, sexual orientation, gender identity, marital status, disability, genetic information, age, membership in an employee organisation, or any other non-merit factor.