Programmatic Manager

About the Company

Wise is an international technology firm dedicated to revolutionize global money transfers and management, offering minimal fees, maximum convenience, and rapid services. Serving individuals and businesses sending money abroad, making international payments, or spending overseas, Wise strives to simplify financial transactions and reduce costs worldwide.

Join us and contribute to building a novel financial network accessible to everyone, everywhere.

Role Overview

We seek a Programmatic Manager (Paid Display Manager) based in Singapore, overseeing markets across Asia. As a member of the global Paid Display team with colleagues in Tallinn and London, you'll handle regional programmatic display and video campaigns. This role requires autonomy, strategic thinking, and collaboration with creative and analytic teams to optimize campaign performance and expand reach, fostering learning and innovation in paid media.

Primary Responsibilities

• Lead and manage programmatic display and video campaigns, ensuring alignment with growth objectives in the Asia region.
• Support the successful execution of programmatic Connected TV (CTV) campaigns through activation, performance tracking, and consistent reporting.
• Assess creative effectiveness and collaborate with the Creative team to develop compelling display and video advertisements to amplify the Wise brand message.
• Drive continuous campaign efficiency by owning A/B testing initiatives across landing pages, creatives, and ad copy.
• Create and update reporting dashboards and deliver weekly and monthly performance reports; contribute to team presentations and strategic plans.
• Implement automation tools and procedures to maximize operational efficiency, identify improvements, and propose actionable recommendations.
• Partner closely with analysts to detect data issues and opportunities to enhance campaign results.
• Exchange insights with other Performance Marketing channels to maximize overall campaign impact and uncover new growth opportunities.

Candidate Profile

• Possess 4 to 5 years of proven experience managing large-scale programmatic, video, display, and CTV direct response campaigns in fast-paced environments or agencies within Asia.
• Demonstrate strong ownership; comfortable making independent decisions and managing day-to-day activities autonomously as a solo team member in Singapore.
• Exhibit team spirit with a willingness to support and share knowledge with colleagues, including remote collaboration.
• Maintain a customer-centric approach, prioritizing user benefit and understanding campaign impacts on end-users.
• Have a robust analytical skill set capable of extracting actionable insights from complex data.
• Show passion for digital marketing with sound knowledge of campaign optimization levers linked to specific KPIs.
• Experience with Google Ads for app, display, or video ad campaigns.
• Hands-on experience with DSPs managing programmatic mobile, display, or video ads.
• Highly proactive, capable of prioritizing impactful projects with minimal supervision.

Preferred Skills

• Familiarity with SQL queries.
• Experience scripting for Google Ads.
• Proficiency in data visualization tools such as Looker, Tableau, or Lightdash.
• Background in Mobile App Acquisition campaigns (Google App Campaigns, Moloko, Singular) and YouTube advertising.

Additional Information

Please note visa sponsorship is not available for this position.

Wise is committed to inclusivity, diversity, and equity, fostering an environment where every employee feels respected, empowered, and able to contribute meaningfully to our mission and professional growth. We celebrate cultural differences as a source of strength for our global team.