Product Marketing Manager - Multiomic Services

About Signios Biosciences

Signios Biosciences is the US division of MedGenome, a worldwide frontrunner in genomics research and drug discovery solutions. Specializing in multiomics and bioinformatics, Signios Bio integrates data from genomics, transcriptomics, proteomics, and epigenomics to decipher complex biological signals. Employing AI-enhanced bioinformatics tools, the company accelerates therapy and diagnostic development by unveiling intricate biological patterns.

Combining state-of-the-art multiomics technologies, advanced computational analysis, and expert scientific knowledge, Signios Bio offers comprehensive solutions aiding academic and pre-clinical researchers in advancing drug discovery and precision medicine. Established in 2013 and headquartered in California's SF Bay Area, the company operates in the US and India, commanding leadership in next-generation sequencing and genetic diagnostics across South Asia with expanding global reach. Signios Bio's North America branch is rapidly growing and vital to MedGenome's global operations. For further details, visit Signiosbio.com.

Role Overview

The Product Marketing Manager at Signios Bio is entrusted with strategizing, creating, and implementing marketing programs that highlight the firm's genomics and multiomics services. This role facilitates researchers' awareness and engagement with products including sequencing, spatial biology, proteomics, and bioinformatics through compelling scientific messaging and integrated marketing efforts. Close collaboration with scientific leaders, sales teams, executives, and external marketing partners is essential for crafting product narratives, customer-oriented materials, launching new offerings, and running campaigns across digital and traditional channels.

This position demands a hands-on approach, balancing strategic planning with execution—tasks range from developing service messaging and sales presentations to enhancing website content, creating email campaigns in HubSpot, coordinating with SEO agencies, and authoring technical blogs. The ideal candidate excels in scientific communication, capable of translating complex science into clear, engaging content for academic, biotech, and pharmaceutical sectors.

Responsibilities

• Design and execute marketing strategies to promote Signios Bio's genomics and multiomics portfolio, boost brand recognition, generate leads, foster customer relationships, and drive revenue growth.
• Create and maintain clear product messaging across website content, product pages, sales materials, presentations, email campaigns, and other client-facing platforms.
• Formulate marketing plans and develop collateral for new and existing services, technologies, and strategic alliances.
• Collaborate with scientific leadership to convert complex technical information into accessible, compelling marketing communications for specialized audiences.
• Produce diverse technical marketing content such as website copy, landing pages, blogs, case studies, whitepapers, email campaigns, webinars, conference materials, sales decks, and product literature.
• Plan and implement integrated marketing campaigns leveraging email, digital channels, social media, webinars, conferences, and other platforms.
• Manage HubSpot marketing infrastructure including emails, landing pages, forms, workflows, segmentation, and performance reporting.
• Coordinate with external agencies for SEO, paid advertising, website development, and digital marketing initiatives.
• Continuously update and optimize website content to enhance user experience, search visibility, and conversion metrics.
• Track and analyze marketing campaign outcomes, using insights to drive ongoing improvements.
• Create sales enablement tools like presentations, one-pagers, technical collateral, competitive analyses, FAQs, and other client-facing resources.
• Partner with sales to produce marketing materials that enhance client interactions and business development.
• Stay updated on industry trends, competitor strategies, and emerging technologies to strengthen Signios Bio's marketing approach.
• Manage multiple projects simultaneously, ensuring delivery of high-quality, precise, and timely outputs.

Qualifications and Skills

• Bachelor's degree in Marketing, Communications, Life Sciences, or related disciplines.
• 5 or more years of marketing experience within life sciences sectors such as biotechnology, genomics, molecular biology, diagnostics, or similar fields.
• Proven track record in developing and executing marketing initiatives for scientific products or services.
• Outstanding scientific writing and technical communication aptitudes to simplify complex scientific ideas into engaging marketing content.
• Experience in crafting diverse technical marketing content including web copy, blogs, case studies, email campaigns, presentations, and sales materials.
• Proficiency with HubSpot tools including email marketing, landing pages, workflows, forms, segmentation, and reporting capabilities.
• Competence managing website content and familiarity with content management systems.
• Strong grasp of SEO strategies and digital marketing best practices.
• Experience utilizing tools like Google Analytics, Google Search Console, Google Ads, and LinkedIn Campaign Manager.
• Capability to manage external marketing agencies and vendors effectively.
• Excellent project management and organizational skills for handling concurrent tasks.
• Familiarity with AI content and research tools such as ChatGPT, Claude, or equivalents to boost efficiency in marketing and content creation.
• A proactive and cooperative attitude committed to high-quality performance and measurable results.