Product Marketing Manager

Role summary

We are seeking a highly execution-oriented Product Marketing Manager to lead the go-to-market strategy for our eLearning and immersive learning offerings. This role is focused on connecting the solutions with the market by understanding key buyer groups such as L&D heads, HR leaders, and senior executives, shaping clear and compelling messaging, and building the enablement and content engine that supports pipeline growth.

Work details

Experience: 4 to 6 years

Location: Chennai, Alwarpet

Work mode: In office

Interview mode: Face-to-face

Core responsibilities

• Own and refine the positioning and messaging strategy for the eLearning and immersive solutions portfolio.
• Build messaging tailored to different buyer personas.
• Differentiate the company’s solutions by highlighting business outcomes rather than only product features.
• Create a reusable messaging framework that sales, pre-sales, and content teams can use consistently.
• Plan and deliver go-to-market campaigns for new launches, capability additions, and entry into target markets such as India, the Middle East, and the US.
• Prepare campaign briefs, asset plans, and launch schedules in coordination with digital, content, and sales functions.
• Work with sales teams to define ideal customer profiles, identify account-level entry points, and support outbound initiatives.
• Maintain the product marketing calendar and ensure the brand stays visible throughout the year.
• Develop and manage sales enablement resources including objection-handling guides, competitive briefs, and solution stories.
• Train business development and pre-sales teams on positioning, messaging, and effective use of marketing materials.
• Partner with delivery and solution teams to translate technical strengths into language that resonates with buyers.
• Monitor trends in corporate learning, instructional design, and enterprise L&D technology.
• Run competitive research across eLearning content development and immersive learning providers.
• Gather buyer insights through research, interviews, and win/loss analysis to continuously improve messaging.
• Create and manage marketing collateral such as solution one-pagers, case studies, battle cards, proposal decks, and landing page copy.
• Develop thought leadership content including blogs, whitepapers, LinkedIn posts, and webinar abstracts.
• Ensure all content reflects current solution capabilities and addresses buyer pain points rather than simply listing features.
• Set KPIs for product marketing efforts and track impact on pipeline and revenue.
• Measure content performance, campaign conversion, and adoption of sales tools.
• Continuously improve messaging and assets based on performance data and market feedback.

Required profile

• 4 to 6 years of experience in product marketing within a B2B environment.
• Exposure to at least one of the following domains: eLearning, EdTech, L&D, enterprise SaaS, or HR Tech.
• Strong writing ability with the skill to simplify complex offerings into clear buyer-focused narratives.
• Experience producing marketing collateral such as decks, one-pagers, landing pages, case studies, and product videos.
• Comfort working across functions with sales, design, and delivery teams.

Eligibility

Any graduate can apply.

Additional information

The role is based in Chennai at Alwarpet and requires in-office work. The interview process is face to face. Interested candidates are expected to send an updated resume to the hiring contact mentioned in the source.