Product Marketing Manager, Consumer Experience

About the company

LinkedIn is the largest professional networking platform in the world, designed to help people create economic opportunity. Its products support members in building meaningful connections, finding opportunities, developing skills, and gaining useful insights. The company also focuses on employee growth and aims to foster a workplace grounded in trust, care, inclusion, and enjoyment.

The organization is hiring for a Product Marketing Manager to support the consumer marketing team and help advance the experience for the platform’s global professional community.

Role overview

This position focuses on defining the product strategy and messaging for LinkedIn’s core consumer experience. It requires close collaboration with product management, design, engineering, market research, marketing, and communications to help shape the future direction of how professionals connect and progress on the platform.

The role can be based in San Francisco, Mountain View, Chicago, or New York. The working model is hybrid, with a mix of home-based work and time in a LinkedIn office on designated days depending on team needs.

Responsibilities

• Help define the direction of LinkedIn’s consumer product experiences using member insights and close collaboration with product and design partners.
• Conduct research and review competitor activity to guide new feature development and the way core consumer offerings are presented.
• Create launch messaging and go-to-market plans for new products and updates, including positioning, communication themes, and channel selection.
• Share product updates with members in a clear and engaging way, turning technical details into strong stories.
• Act as a go-to expert on the consumer market and share insights across the organization.
• Plan, monitor, and evaluate marketing tests and initiatives to understand their effect on core business metrics.

Requirements

• A bachelor’s degree or comparable practical experience.
• At least 3 years of marketing experience, preferably in product marketing.
• At least 3 years of product marketing experience is preferred.
• At least 3 years of experience marketing consumer-facing digital products or experiences is preferred.
• Background working with social media apps, chat applications, or online communities is preferred.
• Strong verbal and written communication skills, with the ability to simplify complex technical information into clear, persuasive narratives.
• Strong people skills and the ability to build effective partnerships across many teams and personalities.
• Proven success influencing product direction and launching experiences that create meaningful business results.
• Ability to thrive in a fast-moving, high-demand environment while balancing several priorities at once.
• Data-oriented thinking and the ability to use insights to shape decisions, priorities, messaging, positioning, and audience targeting.

Compensation and benefits

The annual base pay for this role is between $100,000 and $156,000. Final compensation depends on factors such as skills, experience depth, certifications, and work location, and may vary by geography because of labor-market differences.

The overall compensation package may also include an annual performance bonus, stock, benefits, and/or other incentive programs.

Additional information

LinkedIn states that it follows fair and equitable compensation practices and is an equal opportunity employer. Candidates are considered without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or other legally protected status.

The company also provides an inclusive and accessible hiring experience for candidates with disabilities. Reasonable accommodations may be requested for job searching, applying, or participating in interviews. Examples include alternate-format documents, accessible interview locations, a service dog, or a sign language interpreter. Accommodation requests are typically addressed within three business days, while non-disability-related requests such as application follow-ups are not responded to.

Employees and applicants are protected from pay-related retaliation and discrimination in line with company policy and legal requirements. LinkedIn notes that it may consider applicants with arrest and conviction records under the San Francisco Fair Chance Ordinance. As a federal contractor, it also follows pay transparency and non-discrimination requirements. A global data privacy notice for candidates is available through the company’s legal candidate-portal materials.