Product Manager - Acquisition (f/m/x)

About the Role

A partner company is seeking a Product Manager - Acquisition to join their remote-first team based in Germany. This role offers an exciting chance to drive the future of customer acquisition through search engines, AI assistants, and emerging commerce platforms. The incumbent will define and implement a product vision focused on organic growth by integrating technical SEO, AI discoverability, and data-driven experimentation to enhance customer engagement with digital products across various European markets.

Key Responsibilities

• Develop and lead the product vision and roadmap for acquisition strategies emphasizing SEO, AI-driven discoverability, and new commerce technologies.
• Enhance technical SEO aspects including crawlability, indexing, site structure, structured data, and localized content to boost discoverability internationally.
• Create approaches to increase brand visibility within AI-powered search, conversational platforms, and large language models while reinforcing entity authority.
• Oversee product requirements related to catalog structures, product feeds, and metadata supporting both traditional search engines and AI-enhanced shopping experiences.
• Collaborate closely with teams from engineering, marketing, analytics, commercial, legal, and content areas to deliver scalable acquisition solutions and overcome cross-functional barriers.
• Translate strategic goals into detailed product requirements, user stories, experimentation protocols, and measurable success indicators.
• Use analytics, search data, experiments, and market reports to monitor performance, identify optimization opportunities, and prioritize initiatives.
• Assess the interplay between organic and paid acquisition channels to improve marketing efficiency and maximize quality traffic.
• Effectively communicate complex technical and strategic information to stakeholders at all levels while balancing priorities and resources.

Required Qualifications and Skills

• Minimum of five years in Product Management with deep involvement in SEO, organic growth strategies, digital marketplaces, or digital discoverability.
• Strong expertise in technical and content SEO, covering crawlability, indexation, international SEO, site architecture, structured data, and content optimization.
• Keen interest in AI-powered search, generative engine optimization, conversational search, entity authority, and evolving commerce technologies.
• Experience handling structured product feeds, APIs, metadata, and knowledge of shopping platforms like Google Merchant Center.
• Advanced analytical capabilities using experimentation frameworks, web analytics tools, Search Console insights, and performance measurement to steer product choices.
• Technical proficiency to collaborate with engineering teams on topics such as crawling, rendering, structured data, APIs, and technical trade-offs.
• Strong stakeholder engagement skills, aligning diverse cross-functional teams towards shared goals.
• Excellent communication, organizational, and problem-solving abilities, thriving in dynamic and ambiguous settings.
• Hands-on experience employing AI tools to boost productivity and streamline product development.
• A passion for sustainability, digital marketplaces, AI innovations, and developing impactful products for customers and businesses alike.

Benefits and Working Conditions

• Fully remote role with flexibility to work from anywhere in Europe.
• Chance to contribute to cutting-edge product developments at the nexus of AI, search, and digital commerce.
• Allocated budget for personal growth including courses, conferences, and training.
• Access to professional coaching and wellbeing resources for mental health and personal development.
• Regular internal workshops and knowledge-sharing sessions fostering continuous learning and team collaboration.
• Flexible work environment promoting autonomy over location and work style.
• Participation opportunities in company-wide gatherings, team-building activities, and collaborative events throughout the year.
• An inclusive culture emphasizing ownership, experimentation, diversity, and ongoing improvement.

Additional Information

The recruitment is managed by a partner company using an AI-assisted matching system that ensures fair and quick application review. Final hiring decisions and subsequent steps such as interviews and assessments are handled directly by the employer.

Applicants' personal data will be processed under relevant data protection laws for recruitment purposes only, and AI tools may assist in reviewing applications but do not replace human judgment.