Performance Marketing Specialist – Google & Meta

About Vitu Zote

Vitu Zote Supplies Ltd is a premier Kenyan retailer specializing in home, kitchen, and lifestyle products. Operating through e-commerce platforms, physical retail outlets, and expanding hospitality and corporate divisions, we market a broad spectrum of international and domestic brands, covering cookware, kitchenware, tableware, home organization, appliances, outdoor living, and hospitality essentials.

Role Overview

We seek a highly analytical and commercially savvy Performance Marketing Specialist to lead our paid digital customer acquisition efforts using Google and Meta advertising platforms. This role is hands-on with campaign management, emphasizing customer acquisition and revenue growth rather than content creation or social media management.

Key Responsibilities

• Regularly manage and optimize Google Ads campaigns, including Search, Shopping, and Performance Max, analyzing search queries, keyword strategies, bidding approaches, audience targeting, product groupings, and campaign framework.
• Identify opportunities to boost profitable traffic and revenue while managing negative keywords, brand segmentation, and budget distribution.
• Continuously test campaign set-ups, bidding methodologies, landing pages, and promotional offers to improve outcomes.
• Maintain vigilance on competitor activities and fluctuations in search demand.
• Oversee the Google Merchant Center account, ensuring product approvals, feed health, and optimizing product data such as titles, descriptions, and categories.
• Analyze advertising outcomes at SKU and product category levels; make informed decisions on budget allocation by product or category.
• Create and manage Meta (Facebook and Instagram) sales and catalog campaigns, developing prospecting and retargeting tactics while experimenting with audiences, offers, creative formats, and messaging to identify effective assets.
• Collaborate with creative teams to develop assets driven by performance data rather than estimation.
• Utilize analytics platforms including GA4, Google Ads Manager, and Meta Ads Manager to assess acquisition effectiveness, ensuring proper conversion tracking and standardized campaign reporting.
• Interpret commercial data incorporating revenue, ROAS, CAC, conversion metrics, average order value, and gross margins to align advertising budgets with business priorities, stock levels, and margin goals.
• Identify areas for conversion improvement by analyzing landing and product page experiences, recommending enhancements and testing strategies to raise conversion rates.

Candidate Profile

We prioritize demonstrated capabilities above formal years of tenure. Ideal candidates have 2 to 4 years of hands-on experience in performance marketing, preferably within e-commerce, retail, marketplaces, travel, or hospitality sectors. Key competencies include:

• Proficiency with Google Ads and Meta Ads Manager for campaigns focused on sales, lead generation, or measurable commercial targets.
• Strong expertise in Google Shopping, Performance Max, and Merchant Center management.
• Advanced numerical analysis and comfort with Excel or Google Sheets.
• Familiarity with GA4 and digital conversion tracking methodologies.
• Critical thinking to translate campaign data into actionable business insights.
• Meticulous attention to detail, curiosity for deeper analysis, and autonomy in initiating experiments.

Google Ads or Meta certifications are advantageous but do not replace real-world skills.

Success Metrics

• Generating profitable revenue from paid media campaigns.
• Achieving desirable returns on advertising spend (ROAS).
• Maintaining low customer acquisition costs (CAC).
• Consistently acquiring new customers through advertising efforts.
• Optimizing conversion rates and contributing significantly to e-commerce growth.
• Providing reliable tracking and reporting, expediting testing, and optimization initiatives.
• Producing commercial insights from campaign data that influence strategic decisions.

Additional Information

This position requires onsite presence in Nairobi, Kenya. We value curiosity-driven individuals who proactively explore performance fluctuations to identify improvement opportunities and maximize sustainable growth from digital advertising investments.