Performance Copywriter (m/f/d) – 100% Remote | D2C Performance Marketing

Role overview

You will join a lean, high-performing remote team based in Germany that manages more than €65 million in yearly ad spend across Google and native advertising channels for over 40 direct-to-consumer brands. The environment is fast-moving, data-led, and free from unnecessary bureaucracy, with a strong focus on producing advertising that drives conversions.

Employment details

This is a permanent, full-time position. The role is fully remote within Germany.

Salary is set at €40,000 to €55,000 per year, depending on experience. The position includes 25 days of holiday and a 6-month probation period.

What you will do

• Create persuasive advertorials and long-form sales copy for health, beauty, and supplement products aimed at a 45+ audience that is cautious and has often been disappointed by past products.
• Shape effective messaging angles by reviewing customer feedback, forum discussions, support enquiries, and advertising performance data to identify the true purchase motivators.
• Use in-house AI workflows to produce initial drafts, then refine and elevate them until the final output reads like fully human-written copy.
• Monitor the performance of your own work and respond quickly to results: if CTR or CVR drops, determine whether the issue lies with the hook, lead, or angle, and publish a stronger version within 24 hours.
• Produce multiple test variations at the same time while maintaining speed and quality.

Required experience and skills

You should have 2 to 3+ years of hands-on experience in direct response or performance copywriting, ideally gained in an agency or freelance setting. German at native level (C2) is mandatory. You must understand core direct-response principles such as hooks, PAS, mechanisms, proof, objection handling, and calls to action. The role also calls for strong self-management, reliable deadline delivery, and the ability to use AI tools while turning their output into polished, human-quality copy.

Additional qualifications

Experience with advertorials for native ad networks such as Taboola or Outbrain, exposure to D2C categories like health, beauty, or supplements, and familiarity with the Google Ads ecosystem would be advantageous.

Important dealbreakers

Applications will not be considered if you submit unedited AI-generated copy, cannot show evidence of data-led optimisation in previous work, or do not have native-level German.

Benefits

• Work remotely from anywhere in Germany.
• Annual pay of €40,000 to €55,000, based on your background and experience.
• 25 days of paid holiday.
• Workcations in company-arranged villas.
• A personalised benefits package.
• Access to substantial budgets and direct feedback on how your copy performs.
• Modern AI systems that reduce repetitive work and leave more room for creativity.
• A steep learning environment within a small, fast-moving team.

Hiring process

• Application submission
• Typeform questionnaire
• Paid trial assignment focused on advertorial or long-form copy
• Interview covering culture fit and skills
• Final discussion with leadership