Media Buyer

About the Role

Our client is an online entertainment business seeking a Media Buyer who can own paid campaigns from setup through optimisation and scaling. The position is designed for someone who enjoys working independently, improving results through data, and generating measurable growth from paid channels.

Key Responsibilities

• Build, launch, refine, and oversee paid media campaigns across several platforms and traffic sources.
• Review campaign results every day and optimise toward ROI, CPA, and conversion volume.
• Control budgets, delivery pace, and bidding strategies to stay aligned with performance goals.
• Experiment with audiences, targeting approaches, creative assets, and funnel structures to improve efficiency and scale winners.
• Interpret performance data to identify trends, learnings, and growth opportunities.
• Work closely with designers and copywriters to ensure ad creative matches campaign objectives and platform standards.
• Track pixel activity, attribution, and measurement setup, and resolve any inconsistencies.
• Produce concise, easy-to-understand performance reports for the internal team.
• Keep up to date with platform changes, emerging ad formats, and current paid-media practices.

Candidate Profile

• You must have practical media-buying experience in a relevant niche such as online entertainment, dating, adult, or iGaming; experience limited to mainstream consumer or e-commerce campaigns will not be sufficient.
• A minimum of 2 years of direct paid media buying experience for B2C online products or services is required.
• Experience working with CPM, CPC, or CPA buying models is needed.
• You should understand audience segmentation, bidding tactics, optimisation, tracking, pixels, and attribution very well.
• Exposure to several ad formats, including display, native, video, and social, is expected.
• A strong analytical approach and the ability to run structured A/B tests on creatives, audiences, and campaign setups are important.
• Good organisational skills are necessary so you can manage multiple campaigns at the same time.
• Strong English communication skills are required; other languages are an advantage.
• Candidates with experience building media-buying infrastructure and leading teams may be considered for a more senior position.

Perks and Benefits

• Competitive compensation with a performance-based bonus and Provident Fund.
• A 7.5-hour workday with a flexible schedule and remote working options.
• Up to 25 days of annual leave, plus public holidays, and 5 paid sick days.
• Ongoing professional development, parental leave, postpartum support, and modern central office space.