Marketing Strategist

Company Overview

Mash Strategy was founded in 2018 with the aim of using communications and marketing to create positive social impact. The organization views its work as a way to support businesses that provide jobs and tax revenue, as well as nonprofits that help secure funding and expand their reach.

Role Summary

This is a full-time remote opportunity for a Marketing Strategist based in Canada. The role focuses on shaping marketing direction, carrying out market research, launching and improving paid digital campaigns, and serving as a client-facing strategist.

Client Management & Relationship Building

• Serve as the main contact for clients and make sure marketing plans stay aligned with business objectives.
• Develop trusted, long-term client relationships by offering strategic direction, clear recommendations, and measurable outcomes.
• Run client meetings and present campaign progress, performance results, and actionable insights.
• Spot opportunities to strengthen client marketing efforts and position the agency as a strategic advisor.
• Identify opportunities to expand accounts through additional services that add value.

Paid Media Strategy & Execution

• Plan and launch paid digital campaigns across Meta Ads, Google Ads, LinkedIn Ads, and other platforms.
• Create paid media strategies that are tailored to each client’s goals and commercial priorities.
• Improve performance through ongoing monitoring, A/B testing, and informed campaign adjustments.
• Manage client budgets and guide spend allocation for the strongest possible return.
• Own reporting and explain strategic findings to clients in a clear, practical way.
• Understand the full marketing funnel and how paid media and social advertising support it.

Performance Tracking, AI & Data-Driven Marketing

• Handle analytics and reporting across social channels and ad campaigns, turning data into useful recommendations.
• Build repeatable systems for testing and measurement that support steady performance gains.
• Use database tools to track, organize, and engage both prospects and existing customers.
• Apply AI tools to improve campaign outcomes, streamline workflows, and optimize business operations.
• Test new tactics, algorithms, and emerging digital approaches to stay current with market changes.

Creative & Digital Content Execution

• Write persuasive ad copy using strong copywriting principles to improve conversions.
• Create effective landing pages and lead pages that support campaign goals and conversion performance.
• Draft, plan, and manage social media content across multiple channels.
• Support website builds, deployment, troubleshooting, edits, and ongoing updates.
• Collaborate on digital experiences that increase engagement and brand visibility.

Growth Mindset & Continuous Learning

• Stay updated on marketing trends, new tools, and best practices to keep strategies sharp.
• Bring advanced digital marketing knowledge that helps clients grow and succeed.
• Maintain an experimental, adaptable, and data-led approach to decision-making.
• Contribute energy, creativity, and a collaborative mindset to problem-solving and execution.

Experience & Qualifications

• At least 3 years of experience in marketing, communications, or a related area, ideally in a client-facing agency environment.
• Hands-on experience managing social content and ads across Meta, X, and LinkedIn.
• Ability to generate fresh, effective ideas for campaigns and content.
• Strong problem-solving ability with the flexibility to adjust based on data and client feedback.
• Solid knowledge of current trends in marketing, advertising, and communications.
• Experience using database management tools to capture and manage leads.
• Comfort working with raw data, metrics, and performance statistics.
• Strong writing and copywriting ability.
• Preference is given to candidates located in Alberta, Saskatchewan, or Manitoba.

What You Will Receive

• Competitive compensation, based on experience and capability.
• A supportive, energetic team culture with a strong focus on learning and mutual success.
• A benefits package that includes a health spending account, dental coverage, prescriptions, disability coverage, and life insurance.
• Remote work from home.
• Formal and informal training, plus opportunities for personal development.
• Work that contributes to strong results for clients and positive outcomes for communities and businesses.

How You Are Expected to Work

• Self-driven, practical, and focused on completing work to a high standard.
• Trustworthy, adaptable, and able to respond quickly to changing situations.
• Committed to continuous learning and comfortable in a flexible, fast-moving small business environment.

Application Requirements

Applicants must submit a cover letter describing a workplace challenge where they took initiative, kept pushing forward, and delivered results that others believed were out of reach, along with a current resume. A short skills test will also be requested. Candidates who do not provide all three items will not be considered.