Marketing Specialist

Role overview

The Marketing Specialist will advise clients on marketing strategy and help shape plans alongside the Marketing Manager and/or Director. This role focuses on turning marketing strategy into action, tracking outcomes, and supporting initiatives that advance the client’s mission, strategic priorities, and business objectives.

Core responsibilities

• Provide marketing guidance and strategic consultation to a range of clients.
• Work with the Marketing Manager and/or Director to develop marketing plans.
• Plan, execute, monitor, and evaluate marketing efforts to support mission, strategy, and business goals.
• Support both strategic assessment and hands-on delivery of marketing work, including advertising, collateral, digital marketing, content development and review, and event or sponsorship activities.
• Conduct competitive landscape reviews and share recommendations when needed.
• Represent the client in both internal and external settings.
• Apply project management skills to guide initiatives through the full project lifecycle.
• Seek out ways to strengthen relationships with colleagues, leaders, and subject matter experts.
• Work independently to move functional strategies forward and support organizational goals.
• Build trust and credibility with peers and internal stakeholders.
• Identify improvement opportunities and adapt positively to change.

Additional experience and qualifications

• Well-rounded knowledge of marketing strategy is required.
• Strong capability in leadership, problem-solving, critical thinking, active listening, quantitative analysis, persuasive communication, presentations, project coordination, and interpersonal interaction.
• Proven ability to execute work effectively, with digital marketing experience preferred.
• Comfort working in a collaborative, consensus-driven environment with a strong emphasis on teamwork.
• Able to succeed in a fast-moving environment that changes frequently.
• Must be able to earn trust, operate professionally, and maintain confidentiality.
• Capable of prioritizing and advancing multiple projects independently and with others.
• High self-motivation, strong work ethic, adaptability, and creativity are essential.
• Experience with marketing automation, data interpretation, trend identification, and digital and advertising channels may be required.
• Positive influence on teammates and stakeholders.
• This position involves occasional travel and may require weekend and evening availability.

Education and experience

A bachelor’s degree in a relevant discipline such as liberal arts, business, marketing, healthcare, or a similar area, along with 3 years of professional experience in a related field, is required. Strong academic performance is expected.