- Experience
- 5+ yrs
- Salary
- —
- Openings
- 1
- Posted
- 2 weeks ago
- Work mode
- In office
- Education
- Bachelor’s degree in Marketing
- Eligibility
- Candidates who hold a bachelor’s degree in marketing and meet the experience requirements may apply.
- Resume
- Required to apply
Where you'll work
Job description
Role Overview
ALFAHIM is seeking a Marketing Specialist to support customer-focused marketing initiatives in Dubai. The position involves working with the CME and central marketing teams to deliver communication, campaign, loyalty, and event activities for a varied customer base.
Planning and Budget Management
You will help build, refine, and monitor the CME marketing plan together with the line manager and central marketing team. The work must stay aligned with the annual department budget and broader business plans, while ensuring all activities are delivered on time and within budget according to the customer lifecycle communication plan.
Customer Communication and CRM
The role requires designing improved customer communication methods and strengthening CRM practices so that the right customer segments are targeted effectively. You will coordinate closely with marketing and sales teams as the subject matter expert for customer messaging across marketing channels.
Digital and Direct Marketing Campaigns
You will create and roll out relevant digital marketing approaches by working with different business units to support their targets. This includes overseeing copywriting in both English and Arabic for online e-shots, e-newsletters, and direct mailers.
Loyalty and Partner Development
A key part of the job is identifying and securing new partners for loyalty and benefits initiatives. The goal is to improve member retention and acquisition while expanding the partner network so the program remains attractive and strengthens brand loyalty.
Event Coordination
You will plan and deliver customer events that fit the marketing roadmap. The position also covers the management of business-to-business events involving principals, management, and dealers.
Reporting and Analysis
Monthly performance reporting is required for business units. These reports should summarize campaign results, highlight risks and opportunities, and include practical recommendations.
Qualifications and Experience
A bachelor’s degree in marketing is required. Candidates should have at least 5 years of marketing experience, including a minimum of 2 years working on campaigns such as email, mail, SMS, and telemarketing. Prior experience with copywriting and CRM agencies is an advantage.