Job description

About Guildara

Guildara is building an integrated platform that helps families find dependable service providers while giving providers a simpler way to run their operations. The product combines scheduling, payment processing, and marketplace tools into one experience for both providers and families.

The company is also the first and only platform to offer scholarship opportunities for youth under 18 through its partnership with The Village Project, broadening access to programs and opportunities that support young people.

Role Overview

Guildara is looking for a driven and imaginative Marketing Specialist to shape and deliver its marketing strategy. This position is well suited to someone who is growing into a leadership role and is excited about technology, community impact, youth empowerment, and marketplace expansion.

You will partner closely with executive leadership to strengthen brand visibility, increase platform usage, build provider relationships, and support the organization’s mission-led initiatives.

Key Responsibilities

Plan and implement marketing strategies that support overall business objectives.
Run digital campaigns across social media, email, SEO, paid media, and content channels.
Increase awareness of Guildara’s scheduling, payment, and marketplace offerings.
Support scholarship programs and community partnerships alongside The Village Project.
Contribute to customer growth efforts across providers, donors, investors, partners, and government stakeholders.
Review campaign data, interpret results, and suggest improvements to strengthen return on investment.
Assist with brand positioning, public relations, and community outreach activities.
Work with product, sales, and leadership teams so marketing efforts align with growth priorities.
Develop marketing assets, presentations, newsletters, and promotional content.
Track industry trends, competitor activity, and new opportunities in technology and family services.

Qualifications

A bachelor’s degree in marketing, communications, business, or a related discipline is preferred.
2 to 5 years of experience in marketing, ideally in SaaS, marketplace platforms, fintech, or startup settings.
Solid working knowledge of digital marketing tools, analytics, and social media platforms.
Background in content development, branding, and campaign execution.
Strong written and verbal communication, leadership, and organizational abilities.
Genuine interest in mission-driven work centered on youth, families, and community development.
Comfort working in a fast-moving startup environment and adapting quickly to change.

Preferred Skills

Hands-on experience with CRM systems and marketing automation tools.
Exposure to payment processing, scheduling software, or marketplace products.
Ability to create graphics or video content.
Understanding of partnership marketing and community outreach.

What We Offer

A pathway to grow into a senior executive leadership position.
A flexible work setup.
A purpose-led culture focused on supporting families and youth.
Competitive pay along with performance-based incentives.
The chance to create measurable impact through innovative technology and scholarship access initiatives.

Why Join Guildara?

By joining Guildara, you will help influence how families discover trusted services while contributing to meaningful opportunities for youth across the country. If you are energized by innovation, community impact, and growth-focused marketing, this could be a strong fit.

Work Arrangement

This is a full-time position. The role may be performed remotely or in a hybrid format, based on the applicant’s preference. The office is located in Lake Hallie, Wisconsin.