Marketing Manager, US Customer

eBay is a global e-commerce leader dedicated to transforming the way people shop and sell. Our platform connects millions of buyers and sellers across over 190 markets worldwide. We are driven by a commitment to innovation and aim to redefine the future of e-commerce for enthusiasts.

At eBay, we foster a culture where customers are paramount, authenticity is valued, bold ideas are encouraged, and every individual can express their unique identity daily. We collaborate to sustain the future for our customers, our company, and our planet. Join our team of passionate thinkers, innovators, and dreamers to help us connect people, build communities, and create economic opportunities for everyone.

We are looking for a highly analytical and customer-focused Marketing Manager to join our team. This position is central to data analysis, customer experience enhancement, and business strategy development. The ideal candidate will be a strategic problem-solver with strong analytical capabilities, adept at transforming data into clear, actionable marketing strategies that improve customer engagement and drive significant business outcomes.

• Analyze customer performance metrics, engagement health, and customer health indicators (e.g., list health, category performance cuts) to identify growth and retention trends, risks, and opportunities.
• Translate complex data and insights into clear, understandable, and actionable recommendations to guide strategic decisions.
• Perform opportunity sizing and develop hypotheses for new initiatives and marketing campaigns.
• Establish benchmark definitions and design A/B tests to evaluate the effectiveness of all customer-facing initiatives.

• Adopt a strong customer-centric perspective, serving as the voice of the customer to understand and articulate their needs and challenges.
• Lead the development of marketing campaigns from initial concept and requirement definition through to performance evaluation.
• Create precise and effective requirements, AI prompts, and creative briefs.
• Manage incoming partner requests, coordinate interdependencies, and maintain clear, efficient communication with partner teams and collaborators.

• Effectively communicate findings and recommendations to diverse audiences, utilizing data visualization and storytelling techniques to influence decisions.
• Present data-driven arguments to partners to gain their buy-in and influence strategic direction.

• A minimum of 3-5 years of proven experience in marketing or consulting, with a focus on CRM/multi-channel communications, customer strategy, or performance analysis.
• Robust analytical skills, including the ability to interpret data, conduct quantitative analysis, and extract meaningful insights; this includes both mathematical proficiency and the capacity to derive actionable insights from data.
• Extensive knowledge of CRM platforms and customer lifecycle strategy.
• Exceptional communication skills, with demonstrated experience presenting to and influencing senior stakeholders.
• A proven customer-centric mindset and a dedication to enhancing customer experiences.
• The ability to balance critical thinking with practical, hands-on execution.
• A self-motivated individual with a history of setting and achieving ambitious goals.
• A Bachelor's degree or equivalent practical experience in Marketing, Business, Analytics, or a related field.

The specified base pay range for this role is C$85,600 to C$114,300 annually. The actual base pay may vary based on individual factors such as location, skills, and experience. The total compensation package may also include a target bonus and restricted stock units, in addition to a comprehensive benefits package covering medical, financial, and other areas (including RRSP eligibility and various paid time off benefits like PTO and parental leave). Specific details about benefit plan participation will be provided upon offer of employment.

This job posting pertains to an existing vacancy within eBay.

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, disability, or any other legally protected status. If you require accommodation due to a disability, please contact us at talent@ebay.com. We will endeavor to respond to your accommodation request promptly. For more information on eBay's commitment to digital accessibility, please review our accessibility statement.

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