Marketing Manager UK - Tatcha

About the Role

We invite an enthusiastic Marketing Manager to become part of the Tatcha UK team. Founded in 2009 by Vicky Tsai following her transformative experience in Kyoto, Tatcha merges timeless Japanese botanicals with proven clinical ingredients developed at the Tatcha Institute in Tokyo. The brand focuses on skincare that harmonizes with the skin and soul.

In partnership with the Senior National Account Manager, the Marketing Manager will create and implement integrated marketing campaigns aimed at enhancing customer experiences and driving retail sales and category goals across retail partners, emphasizing optimal return on investment. They will lead the brand marketing go-to-market strategies to effectively balance and execute across multiple channels to achieve ambitious revenue targets.

Responsibilities

• Lead the creation and execution of annual retail marketing trade plans aligned with brand goals, retailer aims, and commercial targets.
• Manage all aspects of retail marketing activities, including retailer website placements, promotional events, digital and social media marketing, and cooperative marketing, to boost brand visibility, awareness, acquisition, retention, and sales.
• Customize brand materials for channel-specific in-store and online deployment and oversee brand assets such as marketing collateral, promotional items, free samples, copy, and imagery production and distribution.
• Gather and analyze retailer marketing data to evaluate program effectiveness, provide feedback, and suggest improvements.
• Develop customer acquisition and retention campaigns, negotiate marketing supports, ensure smooth execution, and assess outcomes.
• Coordinate timely marketing briefs for cross-functional global teams to support various marketing projects.
• Plan and develop marketing programs including campaigns, product sets, promotional giveaways, and initiatives corresponding to channel and commercial goals.
• Identify and leverage opportunities to enhance brand awareness, customer interaction, and loyalty across sales platforms.
• Decide on assortments for both physical stores and retailer websites, optimizing store fixtures, visual merchandising, and product pages using data-driven insights and competitive analysis.
• Create concepts and content to support paid media campaigns and social media initiatives aligned with brand and channel objectives.
• Prepare annual marketing budgets per channel, manage and track expenditures and cooperative investments, process invoices, perform analyses, and assist in budgeting reconciliation.

Candidate Profile

• Strategic thinker capable of converting data and insights into actionable plans that enhance business outcomes.
• Strong analytical and quantitative abilities able to evaluate marketing performance and inform decision-making.
• Customer-focused with thorough understanding of consumer journeys and retail marketing drivers such as acquisition, engagement, and retention.
• Effective collaborator able to build relationships across teams and gain stakeholder alignment.
• Results-driven and proactive with the ability to manage multiple priorities in a dynamic environment.
• Innovative problem solver enthusiastic about designing creative marketing solutions.
• Adaptable learner who takes initiative and responds rapidly to evolving business needs.
• Demonstrated success in a Marketing Manager role creating measurable business growth with prior managerial experience.
• Proven experience driving growth through prestige beauty marketing strategies, especially in partnerships with Sephora and Space NK.
• Exemplify core behaviours including care, focus, excellence, and proactive planning.
• Exhibit creativity, customer experience orientation, and problem-solving skills as future-fit capabilities.
• Strong capacity to inspire and influence partners to adopt strategic directions.

What We Offer

• Flexible work culture tailored to your lifestyle.
• Significant staff discounts across our brands.
• 25 days’ annual leave in addition to bank holidays.
• Competitive salary paired with a discretionary annual bonus.
• Vitality Private Healthcare Insurance coverage.
• Access to a Cycle to Work scheme.

Equal Opportunity Employer

Unilever Prestige Hub Brands including Tatcha are dedicated to providing equal employment opportunities regardless of age, disability, gender, sexual orientation, pregnancy, race, religion, gender identity, or marital status. We value diversity as a driver of business success and foster an inclusive workplace to support all employees. We strongly encourage applicants from diverse backgrounds to apply and join our team.