Marketing Manager

About Berkshire Grey

Berkshire Grey is a pioneering company in intelligent robotic automation, focused on revolutionizing supply chain operations for major retailers, e-commerce businesses, logistics firms, and manufacturers worldwide. Their solutions facilitate enhanced throughput, labor efficiency, and robust warehouse and distribution processes at scale.

Their product suite includes robotic sortation, item picking, and trailer unload systems, all designed to address practical challenges at enterprise levels.

Role Overview

The marketing function at Berkshire Grey is centered on illustrating the real-world impacts of their advanced robotics technology across demanding supply chains. The marketing team’s mission is to support customer transformation in fulfillment, e-commerce, and logistics through intelligent automation.

This role seeks a proactive Marketing Manager who combines strategic foresight with practical execution. The individual contributor will help amplify brand presence, foster demand generation, and solidify Berkshire Grey’s standing as a leader in robotic automation.

Responsibilities

• Plan and implement comprehensive marketing campaigns spanning digital and offline channels.
• Organize and manage events such as trade shows, webinars, and conferences.
• Oversee campaign schedules, deliverables, and cross-channel alignment to meet business goals.
• Manage social media platforms and schedule content distribution.
• Design, launch, and optimize paid advertising campaigns on platforms including Google and LinkedIn.
• Develop and execute email marketing campaigns and nurture sequences.
• Administer CRM systems, including workflows, integrations, and lead management.
• Create and refine marketing copy for various media including websites, emails, ads, and social networks.
• Produce and oversee content such as blog posts, case studies, videos, and white papers.
• Draft press releases, conduct media relations, coordinate interviews and speaking engagements, and monitor media coverage.
• Maintain website content, update landing pages, and implement conversion optimization techniques.
• Support initiatives targeting lead generation and sales pipeline growth.
• Manage marketing collateral including pitch decks, one-pagers, and case studies to aid sales teams.
• Collaborate with internal departments, partners, and agencies to ensure brand consistency and campaign effectiveness.
• Track marketing campaign performance and compile reports and dashboards.
• Oversee marketing tools ensuring accurate tracking and integration functionality.

Qualifications

• A minimum of five years’ professional marketing experience with direct involvement in campaign execution, digital marketing, and event management.
• Expertise in overseeing integrated campaigns across email, paid media, social channels, and webinars.
• Proficiency with CRM and marketing automation software such as HubSpot and analytics tools.
• Strong abilities in copywriting and content creation for multiple formats and platforms.
• Demonstrated success in lead generation, sales pipeline support, and sales enablement activities.
• Familiarity with website maintenance, landing page optimization, and conversion rate improvement.
• Excellent project management skills, with experience handling multiple timelines and stakeholders in dynamic environments.
• Strong collaborator with a data-driven and detail-oriented approach.
• Prior knowledge or experience in robotics, automation, or technically related sectors is advantageous.

Additional Information

The role requires minimal travel, typically 2-3 industry events annually lasting multiple days. This position is hybrid with a requirement to work onsite at least three days per week at the Bedford, MA location.