Marketing Manager (Matchday)

Overview

This is a permanent, full-time position based in Manchester. The role focuses on creating and coordinating campaigns that elevate matchdays, concerts, and major stadium events for fans and visitors, while supporting attendance, engagement, and commercial results.

About the organisation

City Football Group was established in 2013 and operates as the world’s leading private owner and operator of football clubs, with a global portfolio connected by a shared approach to innovation. Beyond club ownership, the group invests in football-related businesses and partnerships that aim to strengthen the sport and the communities around it. Its purpose is to improve lives through football, building on more than a century of City football heritage and delivering impact locally and internationally.

The Matchday and Major Stadium Events team develops marketing that connects audiences with the full Etihad Campus event experience. Their work spans football fixtures, concerts, and major events, supporting growth in audiences, commercial priorities, and memorable experiences throughout the event journey.

Role summary

As Matchday Marketing Manager, you will plan, organise, and deliver integrated marketing campaigns that increase attendance, deepen fan engagement, and support commercial goals across football matches, concerts, and large stadium events. Working within the direction of the Matchday Marketing leadership team, you will translate audience insight and campaign priorities into coordinated activity across multiple channels and customer touchpoints.

The role covers marketing for match tickets, premium hospitality, memberships and subscriptions, matchday experiences and activations, food and beverage, and associated Medlock Square activity. You will help ensure campaigns run to schedule, stay within agreed parameters, and align with operational needs and brand standards across digital, CRM, social, web, and paid media.

Strong collaboration is essential. You will work with CRM, Content, Social Media, Digital, Data and Insights, Commercial, Product, Operations, Activations, and external partners where relevant. You will also track performance, use insight and feedback to refine future activity, and help present the matchday experience consistently to both new and returning audiences.

What you will do

Develop and deliver integrated campaigns for matchdays, concerts, and stadium events.

Support audience growth, fan engagement, and commercial performance across key revenue and experience areas.

Coordinate activity across digital, CRM, social, web, and paid media channels.

Work in line with leadership strategy, operational constraints, and brand requirements.

Partner with internal teams and external stakeholders to keep campaigns aligned and on schedule.

Monitor campaign results and use insight to improve future marketing activity.

Help ensure the wider matchday journey feels joined-up, effective, and easy for audiences to engage with.

Candidate profile

You should bring experience delivering marketing campaigns in sport, entertainment, hospitality, live events, or another consumer-focused environment. A background in managing integrated campaigns across both digital and offline channels is important, along with familiarity with CRM, social, web, or paid media activity.

You will need to be highly organised, able to juggle several campaigns, deadlines, approvals, and priorities at once, and comfortable working in a collaborative environment. A good understanding of fan engagement, audience development, and customer-led marketing is important, as is the ability to communicate clearly with internal teams, stakeholders, and external partners.

You should also be comfortable using campaign data, performance feedback, and insights to guide decisions and support continuous improvement.

Benefits

The organisation offers 26 days of annual leave plus an extra day off for your birthday. Additional benefits include private healthcare, dental cover, an annual discretionary bonus, a Health Cash Plan, an Employee Assistance Programme with 24/7 GP support, a company pension, and life assurance.

You can also access cycle-to-work support, Give As You Earn, discounted match tickets, savings in the City Store, a free City+ subscription, stadium tour discounts, and wider retail and lifestyle discounts.

Application and hiring information

Applications should be submitted through the careers site by 16 July 2026, and early applications are encouraged. Unsolicited CVs sent without prior agreement from approved agency partners will be treated as direct applications.

Equal opportunities and safeguarding

City Football Group promotes workforce diversity and is committed to an inclusive recruitment experience. Applications are welcomed from people of all backgrounds and protected characteristics, including race, age, sex, gender identity, disability, sexual orientation, veteran status, and religious belief. Support and adjustments are available for applicants who need them during recruitment; candidates can contact [email protected] for assistance.

Because of the organisation’s safeguarding commitments, all UK-based CFG roles are subject to a DBS check when employment begins. The level of check may be basic, standard, or enhanced depending on the role.