Marketing Manager (Fractional/Contract)

About the Role

This is a highly practical position designed for an individual eager to actively drive progress in a dynamic consumer brand. You will take charge of daily marketing functions at Wooden Spoon Herbs, ensuring smooth campaign delivery, vibrant brand presence, and seamless coordination across multiple channels. Collaborating directly with our small, close-knit team, you will engage in everything from email marketing to influencer relations and product launches.

Key Responsibilities

• Manage email marketing by partnering with our agency to oversee Klaviyo, optimizing flows, deploying campaigns, and enhancing performance metrics.
• Contribute to organic social and content strategies, building community and maintaining brand voice consistency.
• Coordinate with content creators to maintain a steady flow of on-brand content and engage actively with consumers through email communications.
• Collaborate with the paid media team to monitor ongoing campaigns, assess effectiveness, and integrate learnings across all channels.
• Identify, evaluate, and handle influencer and creator partnerships, including outreach, contracts, content approvals, and performance tracking, while building scalable processes.
• Organize product launch schedules, manage asset checklists, and ensure execution across creative, operations, and marketing teams without omissions.
• Compile weekly performance reports from multiple channels, interpret data to determine successes and challenges, and propose informed next steps.

Candidate Profile and Requirements

• Possess 3 to 5 years of marketing experience in DTC, CPG, wellness, food & beverage, or lifestyle sectors.
• Hands-on familiarity with one or more of email marketing, social media, influencer outreach, or content coordination.
• Exceptional writing ability complemented by organizational skills and attention to detail.
• Creative mindset balanced with analytical curiosity, appreciating both aesthetic quality and measurable outcomes.
• Proactive, self-directed work approach with capability to develop processes where none exist.
• Comfortable utilizing AI-based tools such as Claude or ChatGPT to enhance productivity.
• Genuine enthusiasm for herbalism, wellness, or nature, even if still gaining knowledge in these areas.

Success Milestones Within 90 Days

• By the end of the first month, develop thorough understanding of the brand, products, and current marketing operations, identifying existing strengths and opportunities for improvement.
• By three months, independently manage responsibilities, contribute innovative ideas, earn team trust, and successfully deliver meaningful projects.

Ideal Candidate Attributes

• Find satisfaction in analyzing email campaign performance and motivations behind success.
• Enjoy working in small companies with greater autonomy and responsibility.
• Are attentive to brand voice consistency and willing to address discrepancies.
• Prefer ownership of projects rather than merely participation.
• Hold opinions on design quality even without formal design training.
• Are engaged with the product itself, not only its promotion.
• Often study the brand's communications to glean marketing insights.

About Wooden Spoon Herbs

Wooden Spoon Herbs crafts fresh, garden-harvested herbal solutions aimed at enhancing everyday wellness. Inspired by traditional folk herbalism, the company produces both products and content that foster deeper connections to body, community, and the natural world. Despite a small team size, there is a strong commitment to storytelling, botanical integrity, and quality across all efforts.