Marketing Manager - Consumer Acquisition

Why One NZ

One NZ is focused on building a better-connected Aotearoa New Zealand, with a clear ambition to become the most AI-enabled telecommunications company in the world. The business is investing heavily in its people, with support for learning, growth, leadership, and future career pathways.

The company encourages curiosity and continuous development through initiatives such as AI School and access to global learning platforms. It aims to create an environment where employees can build new skills and contribute to meaningful work. The organisation also celebrates diversity and is proudly Rainbow Tick certified.

The guiding belief expressed in the role material is that people are the most important part of the journey.

Role overview

As Marketing Manager - Consumer Acquisition, you will convert business priorities into marketing activity that delivers measurable commercial impact. The position covers full campaign ownership, from planning and briefing through to execution and optimisation, with a focus on campaigns that support acquisition, retention, and growth.

This role suits a marketing professional who is comfortable collaborating across teams, turning strategy into strong execution, and contributing directly to pipeline, revenue, and customer value. You will be expected to apply sound marketing judgement, work with a performance mindset, and influence stakeholders across the organisation.

Key responsibilities

• Direct marketing delivery for your assigned portfolio and keep activity aligned with business goals.
• Turn portfolio strategy into clear briefs and integrated marketing plans that are grounded in customer insight.
• Manage campaigns and go-to-market activity end to end across channels and teams.
• Use informed judgement on audience selection, value proposition, messaging, and channel mix.
• Support acquisition, engagement, retention, and pipeline growth, including lifecycle and customer value initiatives.
• Monitor campaign, funnel, and programme results, then refine performance using data, CRM platforms, and digital tools.
• Work closely with internal stakeholders and agency partners, providing guidance and practical recommendations.

Required experience and capabilities

• Solid experience delivering marketing activity from start to finish in B2C and/or B2B settings.
• A demonstrated history of producing marketing work that leads to measurable business results.
• Strong judgement in shaping audience targeting, proposition development, messaging, and channel strategy.
• Hands-on experience with acquisition marketing, go-to-market execution, and performance improvement.
• Confidence operating in complex cross-functional environments and influencing varied stakeholders.

Benefits

• Flexible working options for many roles, including the ability to work from home and adjust hours to fit work and family commitments.
• Fully subsidised Southern Cross health insurance for you and your family.
• Lifestyle leave, with the option to buy an additional one or two weeks of annual leave.
• Discounts on One New Zealand products, services, and other offerings.

Additional information

One NZ says it is committed to inclusion, diversity of thought, and creating a workplace that supports and elevates others. The company positions this opportunity as more than just a job, describing it as part of a wider journey to do meaningful work together.