Marketing Manager - Australia

About IFS

IFS is a global enterprise software company with more than 7,000 people across every continent and annual revenue in the billions. The company delivers award-winning software through embedded digital innovation and a single cloud platform, helping businesses perform at their best when it matters most.

The organisation describes itself as flexible, innovative, and committed to making a meaningful difference for customers and communities worldwide. It values collaboration, trust, sustainability, and diverse perspectives, and offers the chance to contribute in an international environment focused on action and impact.

Role overview

The Marketing Manager for Australia will own the planning and delivery of integrated marketing programmes across ANZ, with the aim of strengthening brand visibility, customer engagement, and pipeline growth. This role works closely with Sales and other internal stakeholders to lead local go-to-market activity spanning campaigns, events, digital marketing, and partner programmes.

A key part of the role is monitoring performance, analysing results, and turning insights into improvements so that marketing activity delivers measurable business outcomes.

Key responsibilities

• Create and run the annual marketing plan in line with market-unit go-to-market priorities.
• Drive demand generation initiatives that support pipeline growth, including lead capture, nurturing, and conversion.
• Design and execute integrated campaigns across in-person and virtual events, digital, social, search, partner, and media channels.
• Manage the local marketing budget, including forecasting, spend tracking, and ensuring strong return on investment.
• Work with Sales to support go-to-market programmes and account-based marketing efforts.
• Coordinate with external agencies and vendors such as creative, PR, media, events, and research partners, ensuring briefs, delivery, and performance are managed effectively.
• Own regular marketing reporting on a weekly, monthly, and quarterly basis, including campaign results, funnel metrics, and optimisation insights.
• Analyse the market and competitors, while staying up to date on local industry and regulatory trends that may affect marketing execution.

Experience and qualifications

The position calls for at least 9 years of experience in marketing, including end-to-end campaign management within the Australian market. The ideal candidate should have a track record of producing measurable business growth, such as improvements in pipeline, revenue, acquisition, retention, or brand performance.

Applicants should also be comfortable managing several marketing initiatives at once, handling priorities effectively, and delivering with discipline. Experience running large onsite events is required, along with practical knowledge of digital channels such as paid search, paid social, SEO, email marketing, marketing automation, and analytics.

Experience working with budgets, agencies, vendors, Sales teams, and cross-functional stakeholders is also important.

Skills and competencies

The role requires strong written and verbal communication, analytical thinking, creative problem-solving, an audience-first approach, collaborative leadership, the ability to influence without formal authority, strong attention to detail, and a solid governance mindset covering approvals, brand, and compliance.

Additional information

The role is based in Melbourne, Victoria, Australia and is structured as a full-time, onsite position.

No stipend or salary details were provided in the source information.

No vacancy count, start date, application deadline, or specific eligibility note was stated.

The company highlights its commitment to diversity, sustainability, global collaboration, and creating positive impact through meaningful work.

“Moment of Service™” and “Team Purple” are part of the company’s internal branding language, and the role is positioned as an opportunity to help shape the status quo and contribute to the organisation’s wider mission.